We are often asked by users why they should blog and what are the benefits of blogging.

Blogging has been around since 1993 and has become an essential marketing tool for many businesses. But is it still relevant in the age of social media?

In this article, we’ll talk about why you should blog. And what are the benefits of blogging?

Top Reasons and Benefits of a Blog

Blogs began as a way for individuals to write about their passions, day-to-day life, and things they found interesting. They were like online journals or diaries.

However, blogging quickly became an important part of the marketing strategy for businesses due to its benefits.

Currently, there are 1.9 billion websites in the world, and over 600 million are blogs. That means that the blogging industry makes up a third of the web.

For more information, see our guide on what is a blog and how is it different from a website.

Out of these, WordPress powers more than 43% of all websites, which makes it the best website builder and the best blogging platform.

It is used by both individuals and businesses to promote their ideas, brands, stories, products, and more.

Let’s dig deeper and take a look at some of the most important benefits of blogging and why you should consider starting a blog.

1. A Blog Brings Traffic to Your Website

A typical business website consists of a few important pages. You may have a homepage, landing pages for your products/services, a contact page, and a few more.

Search engines may not find your website more important than thousands of other much older websites in the same industry.

Adding a blog allows you to publish additional content which over time will help you bring more traffic to your website.

For instance, let’s say you sell gardening hoses on your website. There are thousands of companies selling similar products and users may never find your website on their own.

However, with blogging, you can add more content relevant to the topics they’re searching for.

For instance, you can write about ‘Environment-friendly gardening tools’ or ‘water preservation.’ You can also write guides on how to maintain small lawns and gardens and more.

Writing content for a blog opens a doof for more traffic to your website, allowing you to reach more customers, gain a wider audience, and even poach business from big-name brands.

2. Blogging Helps you Generate More Leads and Conversions

Now bringing traffic to your website by creating a blog was the easy part. The more complex part is to convert that traffic into sales and growth for your business.

More than 70% of people visiting your website today, will never find it again. That’s because there is so much content and information on the internet.

A blog helps you convert website traffic into potential leads, convert them into subscribers and social media followers, and allow you to reach out to them later.

Tools like OptinMonster, help you build an email list and grow your social media following.

Add push notifications to your blog, and you can send targeted messages to your blog visitors and bring them back to your website.

3. Helps you Repurpose Content for Other Marketing Channels

To build an active marketing presence, you need to actively promote your business online.

However, the problem with a static website is that there is no new content for you to share.

Adding a blog to your website allows you to actively use blog content across your other marketing channels.

For instance, here are some ways you can reuse blog post content.

Share the link to your blog post on social mediaUse the blog post content in your email newsletterMake a YouTube video based on blog post content Edit YouTube videos to create content for TikTok, Instagram Stories, and more.

These are all the ways that we reuse WPBeginner content across our social media and marketing channels and it works really well.

4. Helps you Build Authority in Your Industry

It is harder to prove your expertise and authority on a subject if all you have is a five-page website selling your products/services.

Adding a blog allows you to regularly publish content on topics related to your industry. This helps you establish authority and win users’ trust.

If you are consistently publishing new content, you’ll become the go-to place for your users and other businesses interested in those topics.

Whether you are a business or an individual, this trust is an invaluable asset. It will unlock tremendous growth opportunities.

5. Helps You Strengthen Brand Recognition

A blog helps you strengthen your brand identity. It gives you more opportunities to use your custom logo across your website, your social profiles, search results, and more.

This brand recognition when combined with customer trust and authority adds enormous value to your digital assets.

As an individual, you get recognized by industry leaders, influencers, and enthusiasts. This opens doors to many opportunities.

Similarly, as a business, your brand becomes more valuable and this weight will be considered by any potential buyer if you want to sell your business in the future.

6. Helps You Build an Engaging Audience

A static website doesn’t leave much room for a conversation. It is uninspiring and often quite boring.

Adding a blog to your website helps you bring the conversation to your website. Now users can engage with your blog posts by leaving a comment, sharing it on social media, writing about it, and more.

We recommend all our users engage with comments and other user activity on their blogs.

It helps you build a community around your business which is extremely useful.

When people leave a few comments on your blog, they develop an affinity with your brand which pays off when they are looking to make a purchase.

These users are also more likely to recommend your products/services to their friends and family.

7. Share Business News, Announcements, Sales, and More

On a typical static website, it is hard to share your business news, announcements, sales events, and more.

A blog on the other hand makes it super easy. In fact, you can get into more details, add context, and write more persuasive content.

For instance, if you are launching a Black Friday sale, you can promote it with a blog post. And then promote that blog post across your website with a floating header or footer banner.

You can make it more rewarding for your regular users and offer a special coupon code to your blog readers.

8. Helps You Improve Long Term SEO

A static website has fewer pages and even if they are ranking high you are still limited to a fixed set of keywords.

Adding a blog allows you to target related keywords and cover more ground by writing on different but related topics.

Over a period of time, you will have multiple posts ranking top on several keywords. Each of these pieces of content is like a soldier in your army.

If you properly optimize WordPress SEO with All in One SEO, then you can gradually build a whole army of content.

It not only helps you rank for secondary keywords with such authority even your home page and other pages start ranking higher.

9. Beat Competition in Organic Search Traffic

A big part of keyword research is to find out what keywords your competition is ranking for.

This helps you see which keywords bring them more business, and then you can just go ahead and create your own content targeting that keyword.

Having a blog provides you plenty of room to beat your competition in organic search traffic.

For more details, see our tutorial on how to do an SEO competitor analysis in WordPress.

10. Allows You to Educate Customers

When asked why they read blog posts, 33% of people said they wanted to learn something new.

Blog posts allow you to educate customers about different ways they can use your products.

You can utilize this opportunity to compare your product with competitors, showcase product features, inform users about benefits, and more.

This makes your blog posts highly valuable even for your existing customers. They can use blog articles to learn about new features that they may not be using.

Basically, it is an opportunity for you to provide real value to your users while promoting your products/services at the same time.

11. Build Additional Revenue Streams for Your Business

Blogs provide many opportunities to generate additional revenue for your business and make money online using your WordPress blog.

For instance, you can display ads in your blog posts using Google AdSense. You can also promote affiliate products and make money with affiliate marketing.

You can even use your blog to sell premium content using MemberPress or Easy Digital Downloads.

12. Helps You Learn Online Marketing

Adding a blog provides you with more opportunities to expand your marketing skills. You’ll have more content to promote which may be suitable for even more marketing channels.

For instance, you will find more opportunities to promote new posts on social media websites. You will also have more useful content to include in your newsletter.

As you explore different opportunities to promote each piece of content, you get to learn more marketing skills to reach new audiences.

13. Unlocks Partnerships and Opportunities for Growth

Blogs are a magnet to attract partnership opportunities to boost your business growth.

With all the activity going on with your blog, you will attract the attention of individuals and businesses looking for mutually beneficial opportunities.

For instance, new vendors may reach out to offer you better pricing or wholesale pricing, smaller shops may want to sell your products, large businesses may want to partner with you regionally, and more.

Similarly, if you sell services or just promoting your personal brand, then your blog may help you get the introduction to the right people. You’ll be able to gradually grow your network and influence.

14. Helps You Find Your Dream Job

Your blog may eventually lead you to find your dream job. Blogging is a popular tool to build a personal brand and promote your services and skills online.

You can show your passion, skills, and knowledge in your specific interests. This may get the attention of businesses looking for talented individuals like you.

Even if businesses don’t reach out to you, you can reach out to them. Your blog will help you see your interest, passion, and expertise in a more interesting way than a plain CV.

How to Get Started with Blogging Right Away

Getting started with a blog is quite easy.

First, you need to choose the right platform. We recommend using WordPress which is the world’s most popular blogging platform.

Now when we say WordPress, we mean WordPress.org and not WordPress.com.

See the difference between WordPress.org and WordPress.com in our detailed comparison.

To start a WordPress.org blog, you’ll need a domain name and a hosting account.

Our friends at Bluehost are offering WPBeginner users a free domain name with a generous discount on hosting. Basically, you’ll be able to get started with just $2.75 per month.

Once you have signed up for a domain name and hosting, Bluehost will automatically install WordPress for you.

Need more help? See our complete beginner’s guide on how to start a blog with step-by-step instructions.

We hope this article helped you learn why you should blog and the benefits of blogging. You may also want to see our list of popular online business ideas or take a look at our guide on starting an online store with your blog.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post Why Blog? 14 Benefits of Blogging in 2023 first appeared on WPBeginner.

Do you want to embed Instagram feeds in WordPress?

Showing Instagram photos and videos on your website helps keep your content fresh, increases user engagement, and builds trust. It’s also a great way to promote your Instagram account and get more followers.

In this article, we will show you how to embed Instagram in WordPress, step-by-step.

Why Embed Instagram on Your WordPress Site?

With over 1.21 billion monthly active users, Instagram is a great place to promote your products and services, build brand awareness, and grow your audience.

However, people won’t see your Instagram content if they just visit your website. With that in mind, it’s smart to embed your Instagram feed in WordPress, so everyone can see it.

This is an easy way to promote your social media page and encourage more people to follow you on Instagram. It can also keep your WordPress website fresh, since new Instagram posts will appear on your site automatically.

All of this new content can improve the search engine optimization (SEO) of your site, and encourage visitors to keep coming back to check the latest posts.

You can even display reviews in WordPress, show hashtag feeds, and embed any posts you’ve been tagged in. All of this is powerful social proof that can build trust and get you more sales.

With that being said, let’s see how you can embed an Instagram feed in WordPress.

How to Install an Instagram Photos Plugin

The best way to embed Instagram in WordPress is by using the Smash Balloon Social Photo Feed.

This free plugin lets you show photos from one or more Instagram accounts, in a fully customizable feed.

In this guide, we’ll be using the free version of Smash Balloon as it has everything you need to add an Instagram feed to your WordPress website. However, there’s also a pro version that allows you to display hashtag feeds, add Instagram shoppable images, and more.

Before getting started, you’ll need to connect your Instagram account to a Facebook page. If you have a personal Instagram account, then you may also want to turn it into a business account as this allows Smash Balloon to show your Instagram bio and header automatically.

For step-by-step instructions on how to do both of these things, see the FAQ section at the end of this guide.

When you’re ready, go ahead and install and activate the Smash Balloon Social Photo Feed plugin. For more details, see our guide on how to install a WordPress plugin.

How to Connect an Instagram Account to WordPress

After activating the plugin, your first task is connecting your Instagram account to WordPress. Simply go to Instagram Feed » Settings and then click on ‘Add New.’

With Smash Balloon pro, you can create feeds from tagged posts and hashtags, or even create a social wall with content from lots of different social media websites.

Since we’re using the free plugin, simply select ‘User Timeline’ and then click on ‘Next.’

Now, simply choose the Instagram account where you’ll get the photo feed from.

To get started, click on the ‘Add Source’ button.

On the next screen, choose whether you want to show photos from a personal or business Instagram account.

If you check the box next to ‘Personal’ then Smash Balloon won’t include the Instagram avatar and bio in your header by default. However, you can always add the Instagram avatar and bio later in the plugin’s settings.

After choosing ‘Personal’ or ‘Business,’ go ahead and click on ‘Login with Facebook.’

You can now select the Instagram account that you want to feature on your WordPress website, and click on ‘Next.’

After that, check the box next to the Facebook page that’s linked to your Instagram account.

When you’ve done that, click on the ‘Next’ button.

You’ll now see a popup with all the information Smash Balloon will have access to and the actions it can perform.

To restrict Smash Balloon’s access to your Instagram account, just click any of the switches to turn it from ‘Yes’ to ‘No.’ Just be aware that this may affect the photos and videos that you can show on your WordPress blog or website.

With that in mind, we recommend leaving all the switches enabled.

When you’re happy with the settings, click on ‘Done.’

You’ll now see a popup with the Instagram account you just added to your website.

Simply check the box next to that account and then click on ‘Add.’

Smash Balloon will now take you back to the Instagram Feeds » All Feeds screen.

To create a feed, simply check the box next to the Instagram account that you want to use. Then, click on ‘Next.’

The plugin will now create an Instagram photo feed that you can add to any page, post, or widget-ready area.

However, before embedding the Instagram feed you may want to customize how it looks and add any missing information.

How to Customize Your Instagram Photo Feed

By default, Smash Balloon will open your feed in its editor ready for you to customize.

On the right, you’ll see a preview of your Instagram photo feed. On the left-hand side are all the settings you can use to customize the photo feed.

Most of these settings are self-explanatory, but we’ll quickly cover some key areas.

To start, you can change the Instagram photo layout and add padding by selecting ‘Feed Layout’ from the left-hand menu.

As you make changes, the preview will update automatically so you can try different settings to see what looks the best.

By default, Smash Balloon shows the same number of photos whether the users are on desktop computers or mobile devices.

You can preview how the Instagram feed will look on desktop computers, tablets, and smartphones using the row of buttons in the upper-right corner.

Smartphones and tablets typically have smaller screens and less processing power, so you may want to show fewer Instagram photos and videos on mobile devices.

To do this, just type a different number into the ‘Mobile’ field under ‘Number of Posts.’

By creating different layouts for smartphones, tablets, and desktop computers you can make sure the feed looks great, no matter what device the visitor is using.

By default, the plugin feed shows fewer columns on smartphones and tablets, compared to desktop computers. This helps your photos and videos fit comfortably on smaller screens.

To change these default settings, simply type new numbers into the ‘Columns’ settings.

After making your changes, click on the ‘Customize’ link.

This will take you back to the main Smash Balloon editor, ready for you to explore the next settings screen, which is ‘Color Scheme.’

By default, Smash Balloon uses a color scheme inherited from your WordPress theme, but it also has ‘Light’ and ‘Dark’ themes that you may want to use instead.

Another option is creating your own color scheme by selecting ‘Custom.’ Once that’s done, simply use the controls to change the background color, change the text color in WordPress, and more.

By default, Smash Balloon adds a header to the Instagram feed, which is your profile picture and the name of your page. To change how this section looks, click on ‘Header’ in the left-hand menu.

On this screen, you can change the size of the header, add a new color, or show your Instagram bio.

Sometimes, you may want to show a different profile picture. For example, your Instagram avatar may not stand out from your theme so you want to show a custom logo instead.

To change the profile picture, click on ‘Add Image’ under ‘Show custom avatar.’ You can then either choose an image from the WordPress media library or upload a new photo.

You can also add a different bio. For example, you might encourage people to visit your profile on Instagram or to simply follow your account.

To create a unique Instagram bio, simply type into the ‘Add custom bio’ box.

Smash Balloon automatically analyzes your Instagram photos and shows them at the best resolution. We recommend using these default settings, but you can make the Instagram images bigger or smaller if you need to.

To change the image size, click on ‘Posts’ from the left-hand menu. Then, select the ‘Images and Videos’ option.

You can now choose between thumbnail, medium, and full-size images using the dropdown menu that appears.

If you’re unhappy with how the feed looks, then you can go back to this screen at any point and select ‘Auto-detect (Recommended)’ from the dropdown.

By default, Smash Balloon adds a ‘Load More’ button to the bottom of your Instagram feed so visitors can scroll through your photos and videos.

You can change how this button looks by selecting ‘Load More Button.’

Here, you can help the ‘Load More’ button stand out by changing its background color, text color, and hover state.

You can also try adding your own messaging to the button, by typing into the ‘Text’ field. This way your visitors will be more inclined to click.

While we do recommend leaving this button enabled, you can remove it. For example, you might encourage people to visit your Instagram by limiting the number of photos they can see on your site.

To remove the button, simply toggle the ‘Enable’ slider to turn grey.

If visitors like what they see, they may decide to subscribe using the ‘Follow on Instagram’ button that appears below the embedded feed.

Since it’s such an important button, you may want to add some custom styling to help it stand out.

You can do this by selecting ‘Follow Button’ in the left-hand menu. Here, you can change the button’s background color, hover state, and text color.

By default, the button shows a ‘Follow on Instagram’ label.

You can replace this with your own call to action by typing into the ‘Text’ field.

When you’re happy with how the Instagram feed looks, don’t forget to click on ‘Save’ to store your changes.

You’re now ready to add the Instagram feed to your WordPress website.

How to Embed Instagram Feed in WordPress

You can add the Instagram feed to your website using a block, widget, or shortcode.

If you’ve created more than one feed using Smash Balloon Social Photo feed, then you’ll need to know the feed’s code if you’re going to use a widget or block.

To get this code, go to Instagram Feed »All Feeds and then look at thefeed=””part of the shortcode. You’ll need to add this code to the block or widget, so make a note of it.

In the following image, we’ll need to usefeed=”1″

If you want to embed the Instagram feed in a page or post, then we recommend using the Instagram Feed block.

Note: If you’re using a block-enabled theme, you can follow the instructions below to add the block anywhere on your site using the full-site editor.

Just open the page or post where you want to embed your Instagram photo and video feed. Then, click on the ‘+’ icon to add a new block and start typing ‘Instagram Feed.’

When the right block appears, click to add it to the page or post.

The block will show one of your Smash Balloon feeds by default. If you want to show a different Instagram feed instead, then find ‘Shortcode Settings’ in the right-hand menu.

Here, simply add thefeed=””code and then click on ‘Apply Changes.’

The block will now show the photos and videos from your Instagram account. Just publish or update the page to make the feed live on your website.

If you’re using a theme that does not use full-site editing, you can add the Smashballoon Instagram Feed to any widget-ready area, such as the sidebar or similar section so visitors can see it anywhere they go on your site.

Simply go to Appearance » Widgets in the WordPress dashboard and then click on the blue ‘+’ button.

In the search bar, type in ‘Instagram Feed’ and select the correct widget when it appears.

WordPress has a built-in ‘Instagram Feed’ block, so make sure you choose the one that shows the official Instagram logo.

After that, simply drag the widget onto the area where you want to show the Instagram feed, such as the sidebar or similar section.

The widget will automatically show one of the feeds you created using Smash Balloon. If you want to show a different Instagram feed, then just type the feed’s shortcode into the ‘Shortcode Settings’ box.

As long as you are adding the shortcode to the ‘Shortcode Settings’ box, you do not need to include the brackets around it.

After that, click on ‘Apply Changes.’

You can now make the widget live by clicking on the ‘Update’ button. For more information, please see our step-by-step guide on how to add and use widgets in WordPress.

Another option is embedding the Instagram feed on any page, post, or widget-ready area using a shortcode.

Simply go to Instagram Feed »All Feeds and copy the code in the ‘Shortcode’ column. You can now add this code to any Shortcode block.

For help placing the shortcode, please see our guide on how to add a shortcode.

Finally, if you have a block-enabled theme, then you can use the full-site editor to add the Instagram Feed block anywhere on your site.

In the WordPress dashboard, simply go to Appearance » Editor.

By default, the full-site editor will show the theme’s home template. If you want to add the Instagram feed to a different template, then click on the arrow next to ‘Home.’

You can then choose any design from the dropdown, such as the footer template.

If you don’t see the template in the list, then click on ‘Browse all templates.’

The full-site editor will now show a list of all the templates you can edit. Simply click on the template where you want to show the Instagram feed.

After choosing a template, just hover your mouse over the area where you want to add the Instagram photo feed.

Then, click on the blue ‘+’ button.

After that, start typing in ‘Instagram Feed.’

When the right block appears, click to add it to the template. This will be the one with the official Instagram logo.

As always, Smash Balloon will show a feed by default if you do not add a specific shortcode. You can change this feed by adding a shortcode following the same process described above.

FAQs About Embedding Instagram in WordPress

Smash Balloon makes it easy to show Instagram photos and videos on your website. That being said, here are some of the most frequently asked questions about adding an Instagram feed in WordPress.

How Do I Create an Instagram Business Account?

Smash Balloon Social Photo Feed can display photos from either a personal or business Instagram account.

However, Smash Balloon can’t automatically fetch the Instagram avatar and bio from a personal Instagram account. With that in mind, you may want to check whether you have a personal or business account, and then switch to a business account so Smash Balloon can fetch your avatar and bio automatically.

To check, just visit your Instagram account and click on the three-lined icon in the side menu.

After that, select ‘Settings.’

If you don’t have a business account, then this screen will show ‘Switch to professional account’ in the left-hand menu.

If you currently have a personal account and want to switch to a business account, then simply give this link a click.

How Do I Connect a Facebook Page to an Instagram Account?

Before you can add an Instagram feed to WordPress, you’ll need to connect your Instagram account to a Facebook page.

To do this, head over to the Facebook page that you want to use and then click on ‘Settings’ in the left-hand menu.

After that, click on ‘Linked Account.’ You can now select ‘Instagram’ and click on the ‘Connect’ button.

Facebook will now show all the information it will be able to access, and the actions it can perform on Instagram.

If you’re happy to go ahead, then click on the ‘Connect’ button.

Just be aware that anyone else who manages your Facebook page will be able to see your Instagram messages, and respond to them. If you want to keep your Instagram messages private, then click to disable the option.

When you’re happy and ready to move on, click ‘Confirm.’

This opens a popup where you can type in your Instagram username and password.

After that, go ahead and click on ‘Log In.’

After a few moments, you’ll see a message saying that your Instagram and Facebook accounts are now connected.

We hope this article helped you learn how to easily embed Instagram in WordPress. You may also want to see our guide on how to create a custom Facebook feed in WordPress, or see our expert pick of the best social media plugins for WordPress.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Easily Embed Instagram in WordPress (Step by Step) first appeared on WPBeginner.

Did you know that every WordPress post or page can have two titles, and they are used for different purposes?

These different post titles help you attract potential readers by showing them what your content is about in a clear and interesting way. They are also used by search engines when it comes to SEO rankings.

In this article, we’ll explain the difference between SEO titles and H1 post titles, so you can better optimize your content for higher rankings.

Here’s what we’ll cover in this tutorial:

What’s the Difference Between SEO Titles and Post Titles?

Every post and page on your WordPress website will have two titles, one that visitors will see at the top of the post, and one that search engines use when indexing your site. While these are two completely different use-cases, the two titles will most often be the same.

The title that is displayed at the top of every WordPress post is called the H1 post title, because WordPress will surround it with <h1> HTML tags to show that it is the most important heading in the post.

This title should let your visitors know what the post is about and attract their attention, so they click on the post and read it.

Search engines like Google pay close attention to your <h1> header tags, but they also look for a different title, one enclosed in HTML <title> tags. This is your post’s SEO title and is also known as the meta title.

The SEO title is used when search engines rank your page and display it in search results.

Your visitors won’t see the SEO title anywhere on your website. However, it will be used as the page title in the browser tab, and other websites may use it when linking to your post.

By default, the SEO title will follow the following template: ‘Post Title — Site Title’. This will work fine for most blog posts. However, if you wish to customize the SEO title of a post or page, then you will need to use a WordPress SEO plugin.

With that being said, let’s take a look at how to add H1 post titles and SEO titles in WordPress.

How to Add H1 Post Titles in WordPress

Adding a title to your post is simple. When you add a new post in WordPress, the block editor will ask you to add a post title, and then allow you to create blocks where you can add the content of the post.

If you’re new to the block editor, then you can learn how to use it step-by-step in our guide on how to use the WordPress block editor.

You can add a post title by simply typing it on the first ‘Add title’ line of the post.

Your website visitors will see this title displayed at the top of the post on your blog, and it will also be used in the post list on your blog’s home page.

When you view the HTML source of the post, you will notice that WordPress has wrapped the title in <h1> tags to identify it as the post title.

The <h1> tag is the most important heading tag, and should be used only for the post’s title. If you use subheadings in your post, then you should use less important heading tags, such as <h2>, <h3>, and <h4>.

How to Add SEO Titles in WordPress

The easiest way to add and customize SEO titles is with the All in One SEO (AIOSEO) plugin. AIOSEO is the original WordPress SEO plugin that’s used on over 3 million websites including our own.

In this tutorial, we’ll use the free version of All in One SEO because it allows you to customize the SEO title. However, AIOSEO Pro offers even more features to help you rank better in search engine results pages.

The first thing you need to do is install the free All in One SEO Lite plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

Upon activation, you will need to configure the plugin using the AIOSEO setup wizard. For detailed instructions, see our guide on how to set up All in One SEO for WordPress correctly.

Now, when you are adding or editing a post or page, there will be an ‘AIOSEO Settings’ section below the post content. Here you will find a section labeled ‘Post Title’ where you can customize the SEO title.

Notice that the default SEO title is the H1 post title followed by a separator and the site title.

You will also see a preview of how the title will look in a Google search and the number of characters you used. This will help you create a title that is not too long. The recommended length of an SEO title is 60 characters so it isn’t cut off on search engine results pages.

You might like to leave the default SEO title as it is, or you can customize it using smart tags (more on that later) or by simply typing a new SEO title like this:

When you view the HTML source of the post, you will notice that WordPress has used <title> tags to identify it as the SEO title.

Visitors to your website will see the H1 post title at the top of the post. They will see the SEO title in their browser tab and on search engine results pages.

How to Customize the Default SEO Title in WordPress

You can customize the default SEO title used for posts and pages using the All in One SEO plugin.

First, you need to navigate to the All in One SEO » Search Appearance page and then click the ‘Content Types’ tab.

Near the top of that page, you will see the ‘Posts’ section. Make sure you’re on the ‘Title & Description’ tab and you will see the default SEO title used for posts next to ‘Post Title’.

By default, you will see smart tags for the post title, a separator, and the site title. You can customize the default SEO title by adding or removing smart tags.

For example, to make the SEO title just the post title without the site name at the end, simply delete the ‘Separator’ and ‘Site Title’ smart tags. You can do this with the backspace key on your keyboard, or by clicking on a smart tag and then clicking the trash icon on the popup.

You can also easily add smart tags to the default SEO title. You can do this by clicking the buttons for commonly used tags found above the Post Title field, or clicking the ‘View all tags’ link to see a list of all smart tags.

Simply click on a smart tag to add it to the SEO title. When finished, make sure you click the ‘Save Changes’ button at the top of the screen to save the new default post title.

You can customize the default page title in a similar way by scrolling down to the ‘Pages’ section below.

Tips for Creating the Best Post Titles in WordPress

Choosing the right title for your blog post can help it rank higher in search results. It can also motivate users to click on your article when they see it in the search results thus boosting your CTR (aka click through rate).

Here are some tips on how to write more effective post titles.

Write Your Posts Titles for Users, Not Search Engines

When you think of a title to use for your post, keep your users in mind, not just search engines.

When you write a title for users, you’re likely to come up with something that’s more engaging, and it will lead to more clicks.

You want to make sure that your title is readable, understandable, memorable, and clearly describes the content of the post.

Make Sure the Title Is Not Too Long

The length of an SEO title is important because if it is longer than 600 pixels, then Google will not be able to display the full title in search engine results. Because of this, we recommend keeping your SEO titles shorter than 60 characters.

You can check the length of the SEO title and see a preview of how it will look in a Google search when you customize it using All in One SEO.

Include the Focus Keyword in the Title

You can make your blog post title more SEO-friendly by using your focus keyword in the title. We also recommend making it catchy and click-worthy. That’s because your organic click-through rate (CTR) plays an important role in SEO.

The best way to improve your titles is with the AIOSEO headline analyzer tool. This will evaluate your headline, give it a score, and offer tips to make your headline even better.

For more details, see our guide on how to use a headline analyzer in WordPress to improve SEO titles.

Rank Even Higher by Adding a Meta Description and Keywords

Now that you’ve taken time to craft an effective title, you should also add keywords and a meta description to help your post rank even higher. You can learn how to do this step-by-step in our guide on how to add keywords and meta descriptions in WordPress.

When Should You Use a Different SEO Title?

In most cases, your H1 post title and SEO title will be the same. However, there are times when you may want to customize the SEO title so that it is different from the H1 post title.

A More Engaging SEO Title

For example, you may want to tweak the SEO version of the title, so it is more engaging to potential visitors and more likely they will click on it in a Google search. You could then display a more detailed and descriptive H1 title on your website.

A Shorter SEO Title

Another reason to change the SEO title is if you have created the perfect H1 title for your post, but it is longer than 600 pixels. In that case, Google will not have room to display the full title in the search results, and you should create a shorter SEO title.

A Longer SEO Title

On the other hand, if your H1 title is very short, then you can take the opportunity to make your SEO title longer by adding relevant keywords that will improve your page ranking.

Warning: Google Regularly Changes Your SEO Title

There’s one last thing about titles we should warn you about. Google is likely to rewrite your SEO title to try to make it more suitable for those performing searches. In fact, a study has found that Google is changing more than 60% of post titles to improve search quality.

This can be frustrating if you have worked hard on crafting the perfect SEO title.

What we have found is that your title is more likely to be changed when your SEO title is different from the H1 title. When these two titles match, the study found that Google rewrites the title only 20% of the time. This is a good reason to use the same title in both places if you can.

We hope this tutorial helped you learn the difference between SEO titles and H1 post titles in WordPress. You may also want to learn about what are push notifications and how you can use it to grow your traffic, or check out our list of must-have WordPress plugins to grow your site.

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The post SEO Title vs H1 Post Title in WordPress: What’s the Difference? first appeared on WPBeginner.