How Much Does it Cost to Start a Membership Site? (2022 Edition)

Are you trying to figure out how much does it cost to start a membership site?

There are many different factors that will affect the cost of your membership website. You’ll need to break them down into all the different essentials to keep your budget under control.

In this article, we’ll show you how much does it cost to start a membership site.

Calculating the cost of building a membership website

How to Calculate the Cost of a Membership Website?

To calculate the cost of a membership website, you’ll need to break down your spending into components.

This includes choosing the right platform, subscription addon, payment processor, and other tools / services that you’ll need. All of them depend on your business requirements, budget, and growth strategy.

To keep this article focused, we will break down our membership site cost analysis into the following major expenses:

There are several great membership platforms that you can use to build a membership website. Three major players in the industry are MemberPress (WordPress), Shopify, and Teachable.

Shopify and Teachable are SaaS (Software as a Service) platforms. They offer an easier setup initially, but they have limited flexibility and higher costs. More importantly, they charge you based on transactions which will take away a big chunk of your revenue over time.

This is why we recommend using MemberPress, which is the best membership site plugin on the market. They allow you sell unlimited memberships with no extra transaction fees.

MemberPress

It runs on top of WordPress, which is already the best website builder in the world used by over 43% of all websites on the internet.

Plus, you get full control over your membership site with the flexibility to choose your own payment service, integrations, and add any feature that you want.

This lets you control the cost of your membership website and adjust it as your business grows. In the long run, you would be able to make a sustainable business while saving a ton of money.

MemberPress has built-in features to sell online courses, digital subscriptions, and even physical memberships like associations.

Business owners using MemberPress are projected to earn over $600 million in 2021.

Membership Website Hosting and Setup Costs

Just like any other type of website, you’ll need a domain name and web hosting account to start a membership website.

Typically, a domain name costs around $16.99 per year and web hosting plans start at $7.99 per month (paid annually).

This is not cheap, considering that you’ll need to spend money on other components as well.

Luckily, the team at Bluehost have agreed to offer WPBeginner readers a generous 60% discount on hosting with a free domain name + SSL certificate which you’ll need in order to accept payments. Basically, you can get started for as low as $2.75 per month.

→ Click Here to Claim This Exclusive Bluehost Offer ←

Bluehost is one of the best web hosting companies in the world and an officially recommended WordPress hosting service.

Alternative options: If you are looking for an alternative, then SiteGround is another excellent option. For more options, see our expert pick of the best WordPress hosting companies.

Next, you’ll need to get a MemberPress license which starts at $179 / year for a single site license.

This gives you all the features you need such as unlimited members, no transaction fees, ability to accept payments online, subscription management, email automation, easy course builder, marketing integrations, and more.

MemberPress pricing

After you download MemberPress, you can go ahead and follow our step-by-step instructions on how to make a membership website in WordPress.

Estimated costs of hosting and setup:

Domain and web hosting: Starting from $2.75 per month – $25 per month
MemberPress: $179 – $479 (depending on your licensing plan)

Payment Processing Costs for Membership Website

The recurring revenue model is what makes membership websites a lucrative online business idea.

MemberPress supports both Stripe and PayPal payment gateways that you can use to accept credit cards. You can also use Authorize.Net as a payment method with their Pro plan.

While MemberPress doesn’t charge any additional transactional fee, these payment service providers (merchant banks) do have a payment processing fee, and this is controlled by Visa, MasterCard, Amex, and other credit card companies.

You will have to pay these fees no matter which membership platform you use.

For example, PayPal may charge 2.90% of the transaction amount and a fixed rate of $0.30 USD for domestic transactions. It may also charge an additional 1.50% for international transactions.

PayPal payment processing fees

Similarly, Stripe would charge $2.9%, a $0.30 USD fixed rate fee, and an additional 1% for international transactions.

The benefit of MemberPress is that you don’t pay them any transaction fees for using the platform. Also your payment processing costs only gets lower as your business grows because Stripe offers lower rates for higher processing volumes.

Whereas other providers like Teachable charge you an additional 5% transaction fee for using their platform on top of the fee you pay for payment processing services.

Estimated costs of payment processing:

PayPal: 2.90% + 0.30 fixed rate. Additional 1.50% on international transactions.
Stripe: 2.90% + 0.30 fixed rate. Additional 1% on international transactions.

Design Costs for a Membership Website

Design and templates for membership websites

Next, you need to choose a design for your membership website. Luckily, there are hundreds of free and paid website templates that work beautifully with MemberPress.

However, you’ll want to stand out from the crowd with a stunning design that looks professional and well polished.

Not only will it create a good impression of your brand, but it’ll also help your customers easily navigate your website. This results in higher engagement and sales.

There are three design options you can choose from based on your budget. We’ll discuss them in low to high pricing order:

  • Free WordPress themes
  • Premium WordPress themes
  • Custom WordPress themes

Free WordPress themes:

Free WordPress themes come with the obvious benefit of saving money, but they often include limited support and customization options compared to paid or premium WordPress themes.

Premium WordPress themes:

Premium or paid WordPress themes come with a price tag, but include more customization options and priority support from developers.

Pricing for premium WordPress themes usually starts at $30 USD per year. Here are some of the most popular membership website themes:

  • Divi – One of the most versatile WordPress themes suitable to make any kind of website including membership sites.
  • Astra – Astra is a popular multipurpose WordPress theme that works beautifully with membership sites. It comes with dozens of starter website templates and a 1-click setup.
  • Ocean WP – Another flexible WordPress theme that comes with powerful customization options.

For more design inspiration, see our pick of the best WordPress membership website themes.

A custom WordPress theme:

A custom WordPress theme is when you hire a WordPress designer/developer to code a unique membership website theme for your website.

This allows you to add custom features to your website and have a unique design that stands out from other membership sites.

However, custom WordPress themes can be very expensive. The cost would depend on the features you want to add and the expertise of the developer.

A custom theme could cost between $1500 to $6000 for a medium-sized business. An enterprise-level design may cost even more than that.

Estimated costs of membership website design:

Free to $30 for a WordPress theme.

$1500 – $6000 for a custom design.

Essential Addons and Extensions Costs

WordPress plugins

MemberPress runs on top of WordPress, which means you can add more features to your website by using plugins.

A WordPress plugin is a piece of software that adds new functions to your website. For instance, there are contact form plugins, landing page builders, social media plugins, and more.

There are also plugins made specifically for MemberPress as well.

The majority of WordPress plugins are available for free. Even many paid plugins also have a lite or free version that you can use.

You can try to keep your membership website costs down by using free plugins whenever possible.

Here is quick list of essential WordPress plugins that you may need right away. All of them are available for free.

Must-Have Features

WPForms – Allows you to easily add a contact form to your membership website.

MonsterInsights – Connect your membership site to Google Analytics and see how users find and use your website. This helps you learn how to bring more users and make more sales.

WP Mail SMTP – Emails are crucial for running a membership website. WP Mail SMTP fixes WordPress email deliverability by issue by properly sending emails using an SMTP server.

Marketing and SEO

All in One SEO – Easily optimize your membership website SEO to get more free traffic from search engines.

PushEngage – Easily send push notifications to your users on mobile as well as desktop. It helps increase website traffic, improve conversions, and grow your business.

OptinMonster – helps you improve conversion rates by converting website visitors into subscribers and paying customers.

Bonus Tools

SeedProd – An intuitive drag and drop page builder that allows you to quickly create custom landing pages and design layouts.

Uncanny Automator – Create automated workflows to manage your membership website. This helps you save time and create better user experience for your customers.

RafflePress – Easily run giveaways and contests for your members to boost engagement and grow your traffic.

Need even more features? Here are some of the must have WordPress plugins that you may want to check out. Many of them are free or have a free version.

Estimated costs of addons and extensions:

Free to Unlimited.

We recommend starting out with free versions of plugins whenever possible. This keeps your costs down and you can choose to buy premium plugins later as your business grows.

Premium Tools and Addons for a Growth Membership Site

We recommend all users to start with shared hosting and use free plugins and theme to keep the costs down. This saves you money and allows you to focus on growing your business.

Once your business starts growing, then you can choose to invest some money on extra features and premium tools. Following are a few additional features that you can later add to your website when you can justify the cost.

Email Marketing – We recommend using Constant Contact which is the best email marketing service for small businesses. For advanced marketing automation, you can use either Drip, ConvertKit, or HubSpot.

Live Chat SupportLive chat software helps you convert more users into paying members. We recommend using LiveChat which is the best customer service platform on the market. (Cost: Starting from $16 per agent per month)

Business Phone Service – A business phone number allows you to easily manage business calls using one number. We recommend using Nextiva, which is the best phone company for small businesses. (Cost: $18.95 per month)

Note: All of these additional services are not necessary to build a membership website. You can choose to add them to your site as your business grows.

Total Cost of Building a Membership Website

Now that we have covered the main areas of spending, let’s take a look at the total cost to build a membership website.

Keep in mind that your costs would increase as your business grows or you are able to invest more into it. We have broken down the cost range into three categories.

  • Starter Membership Website (Recommended): $212 per year or $17.66 per month (Shared hosting $2.75 / month, MemberPress $179 / year, free plugins and theme).
  • Growth Membership Website: $300 – $1000 (WordPress hosting upgrade $4.99/mo, MemberPress Pro $299/yr, paid plugins and marketing services).

For enterprise level membership websites the costs could go higher. They can choose dedicated hosting server, custom design, and hire developers to write custom WordPress plugins.

The best part about using MemberPress to build your membership website is that you are in charge of controlling the cost.

This means you don’t pay for anything that you don’t need right away, and you can still build a powerful membership website.

Tips on Keeping The Costs Down on Your Membership Site

Keeping costs down

Building a membership website with WordPress and MemberPress allows you to choose how you spend money on your membership website.

We recommend all users to start small and scale their website as their business grows.

Now many users compare their website with already established websites in their industry. This isn’t a fair comparison as those businesses have been around longer and already have a revenue stream to justify spending more money.

As a starter membership community you don’t need flashy premium features right off the gate.

You can start with a shared hosting plan on Bluehost which gives you a free domain + SSL. Then, you can purchase MemberPress Basic license plan and start building your membership website.

For essential features, you can rely on free WordPress plugins and theme. You would be surprised with what you can do using only the free plugins.

As your business takes off, you can start investing on premium features. Even then, you can find excellent WordPress deals and coupons to get discounts on all the top tools and services.

We hope this article helped you learn how much does it cost to build a membership website. You may also want to see our complete guide on how to create an email newsletter, or our comparison of the best webinar software platforms.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

How Much Does It Really Cost to Build a WordPress Website?

One of the questions we often get asked is: how much does it cost to build a WordPress website?

While the core WordPress software is free, the cost of a website depends entirely on your budget and goals.

In this article, we will break it all down to answer the ultimate question: How much does it really cost to build a WordPress website? We’ll also show you how to avoid overspending and minimize costs when building a website.

How much does it cost to build a WordPress website

This is a lengthy read and that’s why we have added a table of contents. Here is what we will cover in this article:

What Do You Need to Build a WordPress Website?

WordPress is free for anyone to download and use. It is open source software that gives you the freedom to install it on any kind of website.

So if WordPress is free, then where is the cost coming from?

The cost of a WordPress site can be broken down into the following categories:

  • WordPress hosting
  • Domain Name
  • Design
  • Plugins and Extensions (Apps)

To create a self-hosted WordPress site, you need web hosting to store your files. Every website on the internet needs hosting. This is your website’s home on the internet.

There are different hosting plans available for all kinds of websites. You need to pick one that suits your requirements and fits your budget.

Next, you will need a domain name. This will be your website’s address on the internet, and this is what your users will type in the browser to reach your website (example, wpbeginner.com or google.com).

With WordPress, there are tons of free website templates available that you can use. However, if you want something more advanced / custom, then you can purchase a premium template or have one custom made which will raise the cost.

There are 59,000+ free plugins for WordPress. These are apps and extensions for your websites. Think features like contact form, gallery, etc.

So while you can build a website with just the hosting and domain cost, based on your situation, you may end up paying for additional tools and services. That’s why it’s often confusing for people to find out the real cost of a WordPress website.

Let us walk you through the real cost of building a WordPress site.

Estimating The Real Cost of Building a WordPress Site

Calculating the cost of building a WordPress website

Depending on your needs, your cost to start a WordPress website can range from $100 to $500 to $3000, to even as high as $30,000 or more.

It’s important to know what type of website you are building, and what you’ll need for it because that will directly affect your cost.

But don’t worry, we’ll show you how to avoid a financial disaster and make the best decisions.

For the sake of this article, let’s break down websites into different budget categories:

  • Building a WordPress website (low budget)
  • Building a WordPress website (with more features)
  • Building a WordPress website for small business
  • Building a WordPress eCommerce website
  • Building a custom WordPress website

Now let’s see how much each of these projects costs and how you can avoid spending any more than necessary.

What’s the Cost of a WordPress Website (Low Budget)?

Building a low budget WordPress site

You can build a fully functional WordPress website for yourself and keep your costs under $100. Here is the cost breakdown of a WordPress website on a low budget.

First, you will need a domain name and web hosting.

A domain name typically costs $14.99 / year, and web hosting normally costs $7.99 / month.

Thankfully, Bluehost, an official WordPress recommended hosting provider, has agreed to offer our users a free domain name and over 60% off on web hosting.

→ Click here to Claim this Exclusive Bluehost offer ←

For more hosting recommendations check out our guide on how to choose the best WordPress hosting.

Next, you will need to install WordPress on your hosting account. See our step by step guide on how to start a WordPress blog for complete instructions.

Once you have installed WordPress, you can choose a design for your website using a free template.

These design templates are called WordPress themes, and they control the appearance of your website.

There are thousands of professionally designed free themes available for WordPress that you can install. See our expert pick of 43 beautiful free WordPress blog themes for some examples.

Once you have chosen a WordPress template, follow the instructions in our step by step guide on how to install a WordPress theme.

Next, you may want to add certain features to your website like adding a contact form, a photo gallery, a slider, etc. Don’t worry there are more than 59,000 WordPress plugins available that will help you do that.

Plugins are like apps or extensions for your WordPress site. See our step by step guide on how to install a WordPress plugin.

Below is our selection of the essential WordPress plugins that you should install on your website. All of them are available for free.

Features

Website Optimization

Website Security

There are many more free WordPress plugins to add different features and extend your WordPress site. See our best WordPress plugins category where we have reviewed hundreds of WordPress plugins.

Total Cost of website: $46 – $100 per year

What’s the Cost of a WordPress Site (with More Features)?

Cost of WordPress site with more features

We always recommend our users to start small and then add more features as their website grows. This way you will not be paying for anything that you don’t really need.

As you add more features to your website, your website cost will start to increase.

You can continue to use Bluehost for WordPress hosting to keep the cost low and get a free domain name.

However since you will be adding more features to your website, it may make sense to get a more powerful hosting configuration like SiteGround’s GoGeek plan. This will cost you a little more, but it comes with premium features like staging, faster performance, and can handle up to 100,000 visitors per month.

You can use our SiteGround coupon to get 60% off for the first year of your hosting.

You can also go for a premium WordPress template for your site. Unlike free WordPress templates, these templates come with extra features and priority support. See our expert selection of 40 best responsive WordPress themes for some great premium templates that you can use.

For more website features you need to use a combination of free + paid plugin addons.

Here are some essential premium WordPress plugins and extensions that you’ll need as your site grows:

Features

  • WPForms (Pro) – Adds a drag-and-drop form builder to your WordPress site.
  • WP Rocket – Premium WordPress caching plugin to speed up your site.
  • SeedProd Pro – Adds a drag-and-drop WordPress page builder.
  • WP Mail SMTP – Improves email deliverability and fixes WordPress not sending email issue.
  • Uncanny Automator – WordPress automation plugin that helps you connect your website with popular tools & services without any code.

Marketing

Security

There are many more WordPress plugins and services that you can add. Each paid service or addon that you add will increase the cost of your WordPress site.

Total cost of website: Depending on the premium WordPress plugins and services that you add, it can be anywhere between $500 and $1000 per year.

What’s the Cost of a Small Business Website with WordPress

A lot of people often ask us about how much does it cost to build a small business website with WordPress? The answer depends on your business needs, and the tools you’ll be using to grow your business online.

Basically, you can estimate the cost to be somewhere between a low-budget WordPress site and a WordPress site with more features.

Keep in mind that you don’t add a full-fledged eCommerce store to your business website. In that case, see the next section in this article for a more accurate estimate.

If you are just starting out and need a simple website showcasing your products and services, then we recommend starting with the Bluehost. Their starter plan will reduce the cost significantly and will leave you with money that you can spend on other premium tools if needed.

If you have a more flexible budget, then you can sign up for SiteGround’s GrowBig plan. They are known for their excellent support, which is a good thing to have for a small business owner with no technical background.

Next, you will need to pick up a design for your website. You can look for a WordPress theme for business websites or pick a responsive WordPress theme that matches your requirements.

You can choose a free WordPress theme. However, since it is a business website, we will recommend you purchase a premium theme that gives you access to support and updates.

Now let’s talk about plugins.

You will need to use a combination of free and premium plugins to control the cost. Following are some of the premium plugins that are absolutely essential for a small business website.

Features

  • WPForms (Pro) – The premium version will give you access to all the features you’ll need for lead generation. This includes PayPal and Stripe payments, conversational forms, email marketing integration, and more.
  • SeedProd Pro – Adds a drag-and-drop WordPress page builder.
  • WP Mail SMTP – Improves email deliverability and fixes WordPress not sending email issue.
  • Uncanny Automator – WordPress automation plugin that helps you connect your website with popular tools & services without any code.

Marketing

Security

  • UpdraftPlus (Pro) – The premium version of the plugin comes with incremental backups, automatic backups before updates, and several remote storage locations to keep your backups.
  • Sucuri Firewall – Website firewall and malware protection.

Now there are many more plugins and tools that you would want to use. We recommend you first try the free version and see if that does the job for you. Many premium tools are available with the free trials, take advantage of those to see if you really need that tool.

As a business website, you would want to spend money to grow your business. We are not advising you against spending money when it makes sense and you can afford it.

For more details see our step by step guide on how to make a small business website.

Total cost of website: Once again it depends on the premium tools and plugins you purchase. It can be anywhere between $300 and $700 per year but could go as high as $1000 per year.

What’s the Cost of a WordPress Ecommerce Website?

Cost of building a WordPress eCommerce website

WordPress powers millions of eCommerce websites around the world.

The cost of building a WordPress eCommerce website can be significantly higher, but we will show you how to build a WordPress eCommerce website while avoiding potential losses and overspending.

In addition to hosting and domain, your eCommerce site will also need an SSL certificate which costs around $69.99/year. SSL is required to securely transfer customer data such as credit card information, usernames, passwords, etc.

We recommend using Bluehost. It gives you a free domain and SSL certificate, plus a discount on hosting.

After that, you need to select a WordPress eCommerce plugin.

There are several eCommerce plugins for WordPress, but none comes even close to WooCommerce. It is the most popular WordPress eCommerce plugin that allows you to build robust online stores to sell your products/services.

Next, you will need to install WordPress and WooCommerce on your website. We have a step by step guide on how to start an online store.

While WooCommerce is free, you will need to use paid addons for additional features. The cost of your website will go up depending on how many addons you need to add to your website.

Once you are up and running, you will need to choose a WooCommerce WordPress theme for your site. There are several paid and free WordPress templates with full WooCommerce support. Choosing a premium or paid template gives you access to support and extra features.

We have a list of the best free WooCommerce addons, but depending on your needs, you may have to use some paid extensions as well.

Here are some other paid services that you’ll need on your eCommerce website.

Features

  • WPForms – To add customer inquiries and feedback forms
  • SeedProd Pro – Adds a drag-and-drop WordPress page builder.
  • WP Mail SMTP – Improves email deliverability and fixes WordPress not sending email issue.
  • Uncanny Automator – WordPress automation plugin that helps you connect your website with popular tools & services without any code.
  • Soliloquy – Create beautiful product sliders with their WooCommerce addon.

Marketing

  • OptinMonster – Convert visitors into customers with this powerful lead generation tool.
  • Constant Contact – Powerful email marketing service.
  • MonsterInsights – Ecommerce tracking with real-time stats using Google Analytics.
  • All in One SEO Pro – Improve your WooCommerce SEO ranking.
  • HubSpot – All-in-one CRM, live chat, email marketing, and sales tools.

Security

  • BackupBuddy – Automatic WordPress backups
  • Sucuri – Website firewall and malware scanner

Remember the best way to keep your costs down is by starting small and adding extensions and services as your business grows.

Total cost of building a WordPress eCommerce website: $1000 – $3000. It could be higher depending on how many paid addons and services you add to your site.

What’s the Cost of a Custom WordPress Site?

Cost of a custom WordPress website

A custom WordPress site is when you hire a WordPress developer to create a unique design and build specific features for it.

Usually well established, large to medium-sized businesses choose this route.

To support a custom WordPress site, you may also want to go for a managed WordPress hosting provider. This is a WordPress-centric hosting environment, with managed updates, premium support, strict security, and developer-friendly tools.

In addition to your hosting and domain name, you will also be paying the web developer that’s building your website. Depending on your need, you may want to get quotes from several theme developers, web designers, and agencies.

The cost of a custom website depends on your requirements, budget, and the rates of the developer or agency you hire.

A standard custom WordPress theme alone can cost you up to $5,000. More robust WordPress sites with specific custom features can cost up to $15,000 or even higher.

Update: Since several of you asked for more details on this section, we have created a comprehensive guide on how much does a custom WordPress theme cost and tips on how you can save money.

Aside from that, we have created a beginner’s guide on how much does it cost to start a membership site in WordPress.

Regardless of the type of custom website you want to create, one effective way to reduce custom WordPress site costs is by using the SeedProd plugin. SeedProd is a drag-and-drop website builder that allows you to create custom themes and page layouts without editing any code.

SeedProd drag and drop WordPress theme builder

You can use SeedProd to reduce your custom WordPress site costs by as much as 90%.

For more details, see our tutorial on how to easily create a custom WordPress theme with SeedProd.

How to Avoid Overpaying and Cut Down Spending?

We always recommend our users to start small and then scale their WordPress site as it grows. In many cases, you don’t need all the premium features that you see on many well-established websites in your industry.

Keep in mind that those websites had a head start, and it likely took them some time to figure out how to manage costs and grow their business.

You can start with a budget website using free plugins and templates. Once you start getting visitors, you can consider adding premium features like a premium template, email marketing, paid backup plugin, website firewall, business email address, business phone services, live chat, and so on.

The same goes for your eCommerce website. Start with the bare minimum and then as you start selling, you will find out exactly the tools that will help you and your customers.

Look for the best WordPress deals and coupons to get additional discounts whenever you can.

Even for robust WordPress sites, you don’t always need to hire a developer. We have step by step tutorials on how to create different types of WordPress websites such as:

We hope this article answered your questions about how much does a website cost to build. You may also want to see our list of 30 legit ways to make money online with WordPress, and our AI-powered business name generator tool to come up with company name ideas.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

How Much Does a Domain Name Really Cost? (Expert Answer)

If you have ever tried to register a domain name before, then you have likely seen a wide-variety of prices ranging from $9 to several thousand dollars.

The cost of a domain name varies based on the domain extension (such as .com, .org, .net), domain registrar, availability, and few other factors.

Apart from new domain names, you can also buy premium domain names from someone else who has registered it before you. Domain name investors often register premium domain names that are shorter, brandable, and easy to remember for the sole purpose of reselling.

In this article, we’ll explain how much does a domain name really cost. We’ll also show you different ways to buy a domain name, including a way to get one for free.

How much does a domain name really cost

Since this is a comprehensive guide on domain name costs, we have broken it down into few sections:

How Much Does a New Domain Name Cost?

Buying a new domain name would typically cost you anywhere between $9 and $14.99 per year. However, these prices may differ based on the domain extension or the domain registrar you choose.

If you are starting a new website, then we recommend using Bluehost. They are one of the top web hosting companies in the world.

They are offering WPBeginner users a free domain name + free SSL certificate on top of the 60% discount on their web hosting plans.

Since you need both a domain name and web hosting to make a website, this is the most affordable option to get started.

If you just want to purchase a domain name, then we recommend using Domain.com as your registrar. You can use our Domain.com coupon code to get 25% off your purchase.

Here is how much a new domain registration costs with different registrars.

These prices are for new .com domain names only. The pricing of other extensions such as .net, .org, .info, .blog, etc. will vary based on the domain registrar you use.

When it comes to domain extensions, we always recommend users to use .com because it’s the most popular one.

Tip: The easiest way to search for a domain name is by using our Business Name Generator tool or Nameboy domain name generator.

Hidden Costs of a Domain Name

Aside from the domain registration cost, there are few hidden domain costs and upsells that you should be aware of, so you can make the most educated decision.

Yearly Renewals

Domain name registration is done on a yearly basis. You can maintain control over your domain name as long as you continue to renew your registration each year.

Some domain registrars offer domain name discounts on first year purchase, but their renewal costs are much higher. If you see a promotion where you can pay $0.99 for a domain name, then please know that it’s usually for first year only. Your annual renewals will be at a much higher price.

WHOIS and Domain Privacy

ICANN is the not-for-profit public-benefit corporation that is responsible for coordinating the assignment and maintenance of domain names. They require each domain registrar to collect contact information for the website owner.

This information can be publicly accessed using WHOIS data. Other businesses and companies can use this information to contact you about a potential business partnership.

Having the WHOIS data publicly available can result in unwanted emails and phone calls. This is why many domain registrars sell an add-on called Domain Privacy.

This addon typically costs an additional $9.99, and it’s completely optional. The problem is that often registrars automatically add it to the cart, and you have to manually remove it if you don’t want to pay for it.

Some registrars like DreamHost offer free domain privacy with their domains.

Business Email Accounts (Email Domains)

When buying a domain name, you will likely see an addon for email domains for setting up a professional business email address.

You do not need to buy this because you can get a free business email address with most web hosting companies.

If you want a more professional option, then we recommend buying this directly from G Suite or Microsoft Office365, so you’re not locked into a registrar.

Pro Tip: Secure Domain Discounts for Multiple Years

Some registrars like Domain.com allows you to pre-pay for multiple years upfront. This is a great way to get the introductory discount offer for multiple years.

Since you have to pay for domain renewals every year, pre-paying for multiple years can be a significant saving. Not to mention, it saves you from future price increases.

But these hidden fees and domain cost explanation is primarily for new domains that are available to register.

What about premium domains or domains that you buy from other people? Let’s take a look at the premium domain costs in details.

How Much Does a Premium Domain Name Cost?

Premium domain names are pre-registered domain names that are often shorter, brandable, and more memorable. Often domain investors register these premium domain names to sell later at a higher price for profit.

Cost of premium domain names can range anywhere from a few hundred dollars to thousands of dollars. It all depends on the uniqueness of the name, domain length, and its overall brand potential.

Some premium domains may even cost hundreds of thousands to millions of dollars. Here are some of the most expensive domains sold in history:

  • Insurance.com – $35.6 million
  • PrivateJet.com – $30.18 million
  • Hotels.com – $11 million
  • Fb.com – $8.5 million
  • Business.com – $7.5 million

You can find premium domain names listed for sale by private sellers on various websites.

We recommend buying domain names from reputable websites to ensure a safe transfer of the domain name. See our guide on the best places to buy a premium domain name.

How to Estimate The Value of a Premium Domain Name?

Many beginners ask us about how to find the right offer to make for a premium domain or a pre-registered domain name?

Domain names that are already taken are often sold at a higher price. However, most of the time the asking price is outrageously high which discourages many inexperienced domain buyers from making an offer.

We recommend users to do some research and make a reasonable counter offer. Remember, the domain investor only makes money when they sell the domain.

Like most trades, the value of a premium domain largely depends on the maximum you’re willing to pay and the lowest the seller is willing to accept.

However, you can look at domain marketplaces like BuyDomains, Sedo, or Flippa to better understand the market rates, so you can make a respectable offer for a particular niche.

Flippa domains

If the domain you are looking for already has a listed price, then you can start by offering 50-75% of the listed price.

Note: Most domain value estimation tools are completely useless, so it’s best to avoid using them as a reference.

We recommend caution when buying a registered domain name. If you are unsure about the domain’s potential worth to your business, then simply walk away.

How Much Does an Expired Domain Names Cost?

Each day thousands of domain names expire. These are the domain names where the owner decided not to renew their registration, or they simply forgot about these domain names.

Expired domains provide an excellent opportunity to find great brandable domain name. The following are a few places where you can look for recently expired domain names.

1. FreshDrop

FreshDrop

FreshDrop is a domain marketplace that allows you to follow expired and soon to be expired domain names. It comes with an advanced search tool that you can use to narrow down your search.

2. ExpiredDomains

ExpiredDomains

ExpiredDomains is a search engine dedicated to expired domain names. It may not look as easy to use as other domain search tools but it has a large and constantly updated index of domain names.

Note: You need to check for domain abuse and other problems before buying a used, pre-registered, or expired domain names (more on this later).

Cost of Expired Domain Names

Normally, you can register an expired domain name at the usual yearly rates of your domain registrar company.

However if a domain name is soon to be expired, then you can use a domain backorder service. This allows you to place an advance order for the domain name.

If there is no other advance order for that domain name, then your order will become successful. Most domain name companies charge a small one-time fee ($25 – $99) to provide this service.

How to Buy a Domain Name Not Listed for Sale?

So far we have talked about the cost of domain names that are available for registration or sold by third-parties. What if you have your eye on a domain name that is already taken but not listed for sale?

There is a good chance that you can still get your hands on that particular domain name.

You see, many users register domain names to start a new online business idea. A lot of them end up never using that domain name or abandon the idea.

Since they’re not using the domain name, you can directly contact the domain owner to make an offer.

If the domain name has a website, then you can use the contact form on their website to reach out.

Alternatively, you can use the Whois search to find contact information of the domain owner and send them a message to show your interest.

Sometimes people register domain names for future ideas, so even if they’re not using it, they still wouldn’t want to sell it. Some folks get greedy and will ask for a premium to part ways with their domain.

Remember, you’re buying someone’s “dream idea”, so you need to be respectful but also realistic about the value.

Pro tip: If you have a business idea, then it’s better to register a domain name even if you’re not 100% sure. You don’t want to risk someone else registering it before you get around to it. We think of it as an insurance policy because a domain costs only $9.99.

Doing Your Homework Before Buying a Domain Name

If you are buying a domain name that has never been used before, then you are good to go.

However, if you are buying a domain name that was previously owned by someone else, then you need to do some basic due diligence.

These domain names could be violating copyright or trademark, used to distribute malware or spam, or misused in other malicious activities.

Don’t worry, there are plenty of tools that you can use to do your homework.

1. Check For Trademark

First, you would want to make sure that the domain name is not a registered trademark of an existing business.

According to ICANN rules, if a domain name violates a company’s registered trademark, then that company can claim the domain name or ask you to take it down.

You can check the United States Patent and Trademark Office’s database to do a quick trademark search. Simply enter your domain name in the search box to see if it returns any matches.

Trademark search

2. Check Past Domain Name Usage

Next, you would want to see how the domain name has been used in the past. What kind of websites were made using that particular domain name?

The easiest way to do this is by using the Wayback Machine. It is a massive historical archive of the internet with snapshots of websites archived on a regular basis.

Wayback Machine

3. Check Historical Whois Records

Whois tools provides you historical whois records for a domain name. This helps you see when a domain name was created, last renewed, DNS changes, and other historical data.

Whois

4. Run a Domain Health Check Test

Finally, you need to make sure that the domain is not used to send spam, launch DDoS attacks, or spread malware. You can use MxToolBox’s domain health tool to see if raises any red flags.

Check domain health check

Frequently Asked Questions About Domain Name Costs

Having helped thousands of users start a blog and website, we have answered a lot of questions related to domain names. Below are some of the most common ones:

Can I get a domain name for free?

While domain name typically costs $14.99 / year, you can get a domain name for free as a bundled offer with various web hosting companies.

Hosting companies like Bluehost, HostGator, Dreamhost, GreenGeeks, and others offer free domains with their web hosting packages.

Which is the best domain name registrar?

We believe that Domain.com is the best registrar right now because they have the features you need, and they’re offering a 25% off discount.

However it’s a smarter money decision to get a free domain with web hosting like Bluehost because it saves you time and money.

You can always transfer your domain name to another popular domain name registrar if you’re not happy with your existing provider.

Do I need both domain name and web hosting to build a website?

Yes, you need both the domain name and web hosting to build a website. Domain name is your website’s address on the internet whereas web hosting is where your website files are stored. For more details, see our guide on difference between domain name vs web hosting (explained).

Can I buy a domain name forever (permanently)?

No, you cannot buy a domain name permanently. Domain name registration is done on a yearly basis. However, you can pre-pay for up to 10 years which guarantees that you will have a domain name for 10 years.

How much does a domain name cost on Wix vs WordPress?

When using a hosted website builder platform, the cost of your domain name will vary. It’s important to remember that website builder platforms offer a combination of hosting + domain.

For example, Wix domains cost $14.95 / year, but they are free if you choose the annual plan which costs $13 / month.

WordPress.com domains cost $18 / year, but they are included for free with the annual Personal plan which costs $8 / month.

But if you use a self-hosted WordPress platform, then you can start a website with Bluehost for $2.75 per month, and it comes with a free domain name. For more details, see the difference between WordPress.com vs self-hosted WordPress.org.

We hope this article helped you learn how much does a domain name really cost. You may also want to see our guide on how much does it really cost to build a WordPress website.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

How Much Does a Custom WordPress Theme Cost?

Do you want to know how much it costs to build a custom WordPress theme?

Creating a custom theme gives a lot of freedom and flexibility over the layout and design of your WordPress site. However, many people don’t opt for a custom theme because they think it will be expensive.

In this article, we will share how much does a custom WordPress theme cost, as well as a few tips on how you can save money and avoid overpaying.

How much does a WordPress theme cost

What is a Custom WordPress Theme?

A custom WordPress theme has a unique design, layout, and set of features that are made specifically for your business needs.

There are many free and premium WordPress themes available, but a custom WordPress theme helps your company or brand to stand out with a unique look.

The benefit of getting a custom WordPress theme is that you’re not limited by the constraints of a pre-existing template or layout. You have full freedom to customize your website and get any specific functionality built into your theme.

Create Custom Themes Using a Plugin vs Hiring a Designer

You now have lots of options to choose from when creating a WordPress theme. There are DIY theme builders that you can use on your own, or you can hire a freelance designer and agency to create a WordPress theme.

Let’s take a closer look at which is better, using a plugin or hiring a professional.

Using a WordPress Theme Builder Plugin

To create a custom WordPress theme, you no longer need to depend on someone who can design and code your theme for you.

SeedProd is a WordPress page builder that has made it super easy to create a custom theme from scratch without coding. It offers pre-built templates that you can use to get started quickly or use a blank template to create a custom theme.

SeedProd starter themes

Using the DIY drag and drop page builders, you can then easily customize every element of your theme.

Simply add and remove blocks from your theme, rearrange their order, edit the color, size, font, background image, add your logo, and change anything in the template.

SeedProd drag and drop theme builder

Using SeedProd is the best choice if you want to create your own custom theme on a budget.

Hiring a Designer and Developer to Create a Custom Theme

On the other hand, you may be able to find an individual who can do both designs and develop the site depending on your needs. However, it’s hard to find a person who’s excellent at both design and code.

When you go with a full-service agency, it’s a one-stop-shop because they have designers and developers on their team. This is also the reason why agencies are usually more expensive. Alternatively, you can hire an individual freelance designer and developer separately and manage the project yourself.

However, design and development is a creative process, so the project cost varies based on expertise, experience in the field, and creativity.

Well reputed WordPress development agencies may cost more than an individual developer or freelancer. A well-known WordPress developer can sometimes charge even more than an agency. Plus, placing change orders to make revisions to a theme can make it more expensive to develop.

Keep Costs Low by Having a Clear Scope of the Project

Whether you choose to hire a professional or choose a theme builder plugin, a pro tip for keeping costs low is by having a clear scope of the project.

For instance, when you’re building a house, you typically have a list of features that you want, such as 4 bedrooms, 3 bathrooms, a living room, etc.

You need to make a similar list for your WordPress website and list down all the things that you would like to have such as:

  • Editable home page with a testimonial slider and services list
  • Contact page with a contact form and a Google map with the ability to find directions
  • Gallery area to showcase the work
  • Blog section with social media share buttons

Having a detailed list makes it easier for someone to give you an accurate quote. It also helps limit revisions or change-order fees and helps you keep within your budget.

Factors that Affect the Cost of a Custom WordPress Theme

Since each custom WordPress theme is built specifically for the individual client, the cost of the project varies based on the requirements.

Below are some of the factors that will impact the cost of your custom WordPress theme:

Features, Functionality, and Expectations

Adding more features and functionality to your custom theme will increase the development time and cost. Usually, clients have higher expectations than their budget allows.

High-quality work with custom features will take more time, and hence it will cost more.

Similarly, you may require premium WordPress plugins to get the functionality you need for your website. This will add to the cost of developing a custom theme.

Change Orders and Revisions

If you change the scope of your custom WordPress theme project in the middle of the process, then this can significantly increase your cost.

While minor changes are ok, freelancers and agencies often charge change-order fees for major change requests.

Hosting, Maintenance, and Support

A custom WordPress theme does not include WordPress hosting, website maintenance, or offering support after the delivery of the project.

Some agencies and freelancers might offer these services at an additional cost.

How Much Does a Custom WordPress Theme Actually Cost?

Cost of building a custom WordPress theme

Previously, it was extremely difficult to explain how much a custom WordPress theme costs in fixed numbers because there were several factors to consider.

However, if you select a drag and drop WordPress page builder, then the cost of building a custom WordPress theme drops considerably.

For example, SeedProd offers its theme builder in the Pro plan, which starts at $199.50 per year. You can simply use the plugin to create a custom WordPress them yourself. Plus, if you add that with the cost of web hosting, domain, and SSL certificate, you can easily make a custom theme for under $500.

These days, even the large numbers of freelancers use drag & drop page builders now to create custom WordPress themes because it helps them build custom websites faster.

You can see our detailed guide on how much does it really cost to build a WordPress website for more details.

On the other hand, when you hire a freelancer or an agency, then a the cost of a custom WordPress theme for a business / personal website could cost between $1,500 – $5,000. A custom WordPress theme with additional built-in features or companion plugins can cost anywhere between $6,000 – $10,000.

If you have a complex enterprise-level project, then it is not uncommon for custom theme project prices to go above $30,000.

Therefore, we would highly recommend using a page builder to create a custom theme because the total cost will be lower, and you won’t have to spend a lot of money on freelancers and agencies.

How to Avoid Overpaying for a Custom WordPress Theme?

Avoid overspending on custom theme

With over a decade of experience in the WordPress industry, we have a few tips that you can use to avoid overpaying for a custom WordPress theme.

Find Live Website Examples for Inspiration when Possible

Going along with a detailed scope and having a list of inspirations really help with the design process.

You can have a list of websites and list out what you like about each of them.

This gives the designer a clear idea of what you’re looking for this reduces the revisions and overall cost.

Use Premium Plugins vs Custom Built Functionality

Most reputable WordPress professionals will always choose a premium WordPress plugin vs building it out from scratch because it’s more efficient and saves cost.

However, as a customer, we always recommend that you do your own research as well. Often the developer that you choose may have other suggestions, and it’s important that you understand why they decide to choose one plugin over another.

Customize Premium Themes vs Build from Scratch

One of the ways to significantly reduce cost while still getting a ‘custom’ look and feel is to find an existing theme that has 90% of what you want. While this cheats the custom theme concept, it can significantly reduce the overall cost.

Powerful drag and drop WordPress page builders like SeedProd, Beaver Builder and Divi have given birth to an entirely new industry of Website Assemblers. They come with various templates, so you can easily choose one and customize it according to your needs.

Professional website assemblers use existing WordPress plugins combined with a drag & drop page builder to build you a custom-looking WordPress site at a much more affordable price.

Find the Right Developer or Agency for a Custom WordPress Theme

Hire an agency or a designer

Due to its ease of use and low barrier of entry, there is a wide range of people and companies offering custom WordPress theme services.

Finding a developer or agency with the right experience and skillset can be a bit difficult. Especially because a lot of ‘website assemblers’ also call themselves developers.

Here are some places where you can find experienced developers for your custom WordPress theme project.

Codeable – This is our #1 pick for finding high-quality WordPress developers that are vetted by an expert team. You can post your project there and get a free estimate.

WPHired – This is a job board where you can post your WordPress jobs. Developers can then apply for the job, and you can discuss your project with them. You’ll have to look for developers with relevant experience and skills.

WordPress Jobs – Another WordPress-specific job board where you can post jobs and interview developers.

Upwork – An online freelancing website where you can post your job and interview developers from all over the world. This would allow you to find developers with lower rates. It is an enormous community with designers and developers of varying skills and expertise.

A custom WordPress theme can make your website stand out with its unique design and custom features. However, not all beginners and small businesses can afford that right away.

If you are just starting out, then you can use a page builder like SeedProd or a premium multipurpose theme to build your website theme at a fraction of the price.

With a custom theme, you get unique branding, custom design, and tailor-made functionality to help you grow your business faster and give you an edge over your competitors.

We hope this article helped you understand how much does a custom WordPress theme cost and how you can avoid overpaying. You may also want to see our guide on the best free business name generator and how to register a domain name.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

How Do PHP Updates by Your Web Host Impact WordPress Sites?

Have you received a notice from your hosting provider about upgrading to a new version of PHP, and are wondering what it means for your website?

WordPress is written in the PHP programming language. It is a server-side language, which means it runs on your web hosting server to dynamically generate WordPress pages.

In this article, we will explain how PHP updates by your web host impact your WordPress sites. We will also discuss the things you can do to avoid any conflicts or downtime on your website.

Preparing for PHP update initiated by your WordPress hosting provider

WordPress and PHP Updates

WordPress is developed using open-source programming language called PHP. At the time of writing this article, WordPress requires at least PHP version 7.4 or greater. The current stable version available for PHP is 8.1.3.

Most shared hosting providers are currently offering PHP version 7.4 or greater with the option to update or downgrade PHP from your hosting control panel. 

You can see which PHP version your website is using by going to the Tools » Site Health page and switch to the ‘Info’ tab.

Site health info

Next, you need to scroll down a little and click to expand the ‘Server’ tab.

This section shows server information including the PHP version used by your server.

WordPress server info

Note: If this section is showing anything below PHP 7.4, then you need to update your PHP version.

Why Don’t Hosting Providers Use the Latest Version of PHP by Default? 

There are various reasons for not using the bleeding edge and the newest stable versions of PHP by web hosts, but the most common reason is that the latest versions can sometimes break some PHP applications like WordPress.

However, they also don’t want to stay far behind. Currently, PHP 7.4.+ is the minimum required version and PHP 8.0+ is generally recommended. 

A PHP update initiated by your web host is supposed to go smoothly, but it can also go terribly wrong. It all depends on your web host, and how they configure their servers.

This is why we recommend our users choose the best WordPress hosting, so they know that there are top-notch engineers who are looking after those servers.

Choosing an unreliable web host for your WordPress site can cause unexpected downtime during or after the update and there is pretty much nothing you can do about it except switch to a better host.

Things You Need to Do When Your Host Updates PHP

Your web host is probably already hosting thousands of WordPress sites. They will take every precaution they can to make sure that everything goes smoothly and customers don’t feel any glitches in the service.

The notice you have received allows you to be informed about the update and keep a lookout to see if anything goes wrong.

Although it is unlikely that this update will break things, it is always good to be prepared and ready. 

Following are a few things you can do to prepare for the update. 

1. Make a Complete WordPress Backup

First of all, we always recommend our users regularly backup WordPress sites. If you do not have an automatic backup solution already, then see our list of the best WordPress backup plugins to choose one. 

You can also manually backup the WordPress database and download all your website files using FTP

2. Install WordPress Updates

After backups, the next thing you need to do is to make sure that you are running the latest version of WordPress. Also, make sure to update your plugins and themes.

To do so, simply go to the Updates screen and install any updates available.

Install WordPress updates

WordPress itself and most popular WordPress plugins will not be affected by PHP update. However, it is possible that some plugin may stop working.

If a plugin on your site has stopped working due to a PHP update, then you need to contact the plugin author for support or find an alternative.

What to Do if a PHP Update Breaks your WordPress Site?

There are very little chances of a PHP update breaking your WordPress site. However, with the abundance of free and paid plugins, a single line of poor code can result in any of the common WordPress errors.

The first thing you need to do is make sure that it is not a plugin or theme causing this error. To do that, you can deactivate all your WordPress plugins and switch to a default WordPress theme.

If this does not solve your issue, then contact your web host’s support team. There is a good chance that they’ll already be aware of the issue you are facing, and they will be able to help.

If your web host is unable to help you out, then try to install a fresh copy of WordPress and then restore your WordPress site from backup.

If none of this helps, then perhaps it is time to change your WordPress hosting.

We hope that this guide helped you understand how PHP updates by your web host impact your WordPress site. You may also want to see our WordPress site health guide or see our tutorial on keeping your WordPress site secure.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.