The Ultimate Affiliate Marketing Guide for Beginners – Step by Step

Do you want to know how to start affiliate marketing as a beginner?

Affiliate marketing is one of the most popular ways to make money online. It allows you to add a steady income stream to your blog’s monetization strategy.

In this affiliate marketing guide for beginners, we will explain how affiliate marketing works, and how to get started right away.

Ultimate affiliate marketing guide for beginners

What is Affiliate Marketing?

Affiliate marketing is when you earn a commission when a person makes a purchase after clicking your unique referral link.

Unlike other ad types which pay based on clicks or views, affiliate marketing works on a CPA (cost-per-acquisition), or CPL (cost-per-lead) basis. In other words, you only earn a commission when someone takes an action such as buying a product or signing up for a free trial.

Because there is less risk for the advertiser, affiliate programs pay out much higher commissions to publishers compared to Google AdSense or other types of ads.

Affiliate marketing requires a more hands-on approach. You have to find a product or service that you believe will be helpful to your users. After that, you have to strategically add it to your blog posts and other areas of your site so your users can purchase the product using your referral link.

To give you a better idea, here are some popular affiliate marketing blog examples.

Wirecutter

wirecutter affiliate marketing website

Wirecutter is a well-known product recommendation website from the New York Times. It publishes product reviews and ‘best of’ lists for all types of affiliate products including kitchen tools, home decor, pet supplies, software, and more.

Lucie’s List

lucie's list affiliate marketing blog example

Lucie’s List is an affiliate marketing blog for new and expectant parents. Throughout the blog, you can find buying guides with affiliate links for strollers, car seats, bottles, high chairs, and other baby products.

NerdWallet

nerd wallet affiliate website

NerdWallet is another popular website that earns money by promoting financial products to its audience. It publishes reviews on the best credit cards, mortgages, and banking services.

How Does Affiliate Marketing / Tracking Work?

First, you have to find a company or product that you want to promote. You need to select a product or service that you believe will be relevant to your blog’s topic and useful for your audience. The product or company you choose is often called a ‘Merchant’.

Next, you have to partner up with the company by joining their partner program. This makes you their ‘Affiliate’. Some companies also use the terms associates or partners.

Once you have joined their partner program (also called an Affiliate Program), you will get a unique affiliate ID. You will need to use this affiliate ID in all affiliate links that you add to your website to promote the product.

You can promote the product by adding in-depth product reviews, recommending it in your articles, displaying banner ads, sending an email newsletter, and more. All traffic you send to the merchant website with your unique ID will be tracked.

Once a user makes a purchase, you will earn a commission. Your payment is issued once your earnings reach a particular threshold, typically 45-60 days.

How to Get Started with Affiliate Marketing

First, you need to make sure that you are using the right blogging platform, and that you are allowed to run affiliate marketing campaigns on your website.

For example, if you are using WordPress.com, then there are some restrictions regarding the products and services you can link to. For more details see our comparison of WordPress.com vs WordPress.org.

On the other hand, if you are on a self-hosted WordPress.org website, then you can add any affiliate link you want and efficiently manage your affiliate campaigns.

If you haven’t created a website already, then you can get started right away. Simply follow the instructions in our step-by-step guide on how to start a blog, and you’ll be up and running in less than 30 minutes.

Next, you need to let your users know how you make money from your website by adding a disclosure page. See WPBeginner’s disclosure page and feel free to use it as a template.

You will also need to add a privacy policy and terms of service page to your blog.

These are among the must-have pages for every WordPress blog. They not only save you from legal issues in the future, but they also help you build trust with your audience.

Finding Affiliate Products and Services to Promote

There are many ways to find products and companies that you can partner up with as an affiliate. Here are some of the easiest ways to find the products you can promote.

1. Become an affiliate for products you already use

First, you need to look at the products and services that you already use and find useful. This makes it easy for you to convince your users about the product since you already know the pros and cons.

Next, you need to go to the product’s website and search for terms like ‘Affiliate program’, ‘Partners’, or ‘Affiliates’. Many companies are actively looking for affiliate marketers to promote their products, so they often add a link to their affiliate page in their website’s footer.

Finding affiliate programs to join

2. Look for products other blogs are recommending

Another way to find products is by looking at other blogs similar to yours. You will be able to find many similar blogs that are using affiliate marketing to make money.

But how do you know that they are promoting affiliate products?

First, look for the obvious and easily noticeable banner ads on their website. Take your mouse to the banner ad, and you will see a link in your browser’s status bar.

finding affiliate links

This link will usually have an affiliate ID. Affiliate ID helps merchants track which affiliate partner is sending them traffic and sales.

Sometimes these links may look like internal links, but when you click on them they will take you to a product website with the affiliate marketer’s ID in the link. You will also find similar affiliate links throughout their content.

3. Join bigger affiliate networks

Another way to find products to promote is by joining affiliate networks. These websites act as a middleman between affiliate marketers and merchants.

You will notice that many products and companies that you want to partner with already use an affiliate network. This helps you quickly find a lot of products that you can start promoting on your website.

In the next section we’ll share more about affiliate networks and our top recommendations.

4. Reach out to companies

If you really want to promote a product but can’t find any information about their affiliate program, then you can simply ask them via email.

Some companies may not be actively promoting their affiliate program. If they have an affiliate program, then they can invite you to join.

What are Affiliate Networks? Why You Should Join Them?

Affiliate networks act as a middleman between you (the affiliate marketer) and merchants (companies that want to sell their products).

For merchants, they provide their platform as a service to list their products, track affiliate traffic, manage affiliates, and send payments.

For affiliate marketers, they offer an easy-to-use platform to search for products, sign up as an affiliate, and track your campaign performance and earnings.

Following are some of the most popular affiliate networks that you can join.

  • ShareaSale – One of the largest affiliate networks with many high-paying affiliate products for almost every category imaginable. For example, the popular WordPress hosting company WP Engine uses ShareASale to manage its affiliates.
  • CJ Affiliate (Formerly, Commission Junction) – Another top affiliate network with a huge number of merchants and products neatly organized in categories and easily searchable. Companies like GoDaddy, Expedia, and many others use CJ.
  • ClickBank – This is a large online marketplace for selling digital products in various categories from different vendors. It is easy to use and has tons of learning resources for new affiliate marketers.
  • Amazon Associates – Amazon is the world’s largest eCommerce store with millions of products. You can sign up for their affiliate program and start earning by sending people to a website they already use for their online shopping. See this guide on how to build an Amazon affiliate store in WordPress.

Which affiliate networks should you join?

You should join affiliate networks that have the products you want to promote. You can join multiple affiliate networks for different products. We use all the above networks and a few others.

Make sure that you always check the network program policies. You also need to review the program policies of individual products and merchants. This will give you a clear idea about your earnings, payments, additional incentives, and more.

Affiliate Marketing Tips to Increase Earnings

Now that we have covered the basics, let’s dive into some more tips on how to actually make money from affiliate marketing.

1. Choose good products and companies to promote

As an affiliate marketer, you don’t have control over the future of products that you are recommending. That’s why you need to make sure that you are recommending the best products from reputable companies.

The best way to do this is by recommending the products and services that you have actually used. If you want to recommend a product that looks useful, then feel free to contact them to learn more.

If you ask nicely, most companies will gladly offer you a free account or copy to test their product or service.

2. Keep your audience in mind

Keep your website’s audience and their interests in mind when choosing the product. For example, if you run a fashion blog, then you would want to promote fashion accessories, clothing, and similar products that your audience would want to buy.

You also need to make sure that you are not just recommending products because they are offering higher commissions. If a user buys a product based on your recommendation, and it doesn’t turn out useful, then they will never trust your recommendations again.

3. Offer highly useful and valuable content

You can add affiliate links and banners anywhere on your WordPress site. However, simply adding links will not result in convincing your users to actually buy those products.

You need to convince your users by offering useful and valuable information about the product. Many affiliate marketers do that by writing in-depth product reviews, video reviews, product comparisons with pros and cons, and more.

4. Start an email newsletter

Promoting affiliate products in your email newsletter is another powerful way to boost your affiliate income.

That’s because email marketing is direct and ongoing. Once people sign up for your newsletter, they’ll regularly receive awesome deals and product recommendations directly in their inbox.

To convince people to subscribe to your newsletter, you can use a tool like OptinMonster.

The OptinMonster lead capture plugin

OptinMonster is the best email capture tool on the market. Using the drag and drop builder and 400+ built-in templates, you can quickly create eye-catching newsletter optin forms.

Check out this guide to learn how to build your email list in WordPress with OptinMonster.

5. Sell dropshipping products

Aside from promoting affiliate products on your website, you can also diversify your income with dropshipping.

Dropshipping is where you accept customer orders without keeping any products in stock. When a customer purchases a product from your site, you place the order with the original vendor and they’ll ship the product directly to the customer.

You can learn more in our step-by-step dropshipping guide for WordPress.

Affiliate Marketing Plugins and Tools for WordPress

As your blog grows, you will be recommending a lot of different products. This will make it difficult for you to manage all the affiliate links, banners, and ads spread all over your website.

Luckily, there are excellent affiliate marketing tools and plugins for WordPress that you can use to help with management.

1. ThirstyAffiliates

ThirstyAffiliates plugin

Manually adding links to your content becomes quite difficult as your site grows. You will have to copy the URL with your affiliate ID every time you mention the product and paste it into WordPress.

This is where ThirstyAffiliates can help. It is an affiliate link management plugin that allows you to easily add affiliate links in WordPress.

It also lets you change lengthy affiliate links into cloaked pretty links which are more user-friendly.

ThirstyAffiliates also has the option to automatically replace keywords with affiliate links, which can significantly help you boost your affiliate revenue.

2. AdSanity

adsanity ad management plugin

AdSanity is the best WordPress ad management plugin and a must-have for every affiliate marketer’s toolbox. It allows you to create banner ads from your WordPress site and manage them from a single dashboard.

AdSanity also makes it easy to insert ads into your WordPress posts, pages, and sidebar widgets. You can use it to manage your third-party ads like Google AdSense ads and banners as well. For detailed instructions, see our guide on how to manage ads in WordPress with AdSanity.

3. MonsterInsights

MonsterInsights

MonsterInsights is the best Google Analytics plugin for WordPress. It allows you to see where your users are coming from and what they do when they are on your website.

It also helps you track your outbound affiliate links using Google Analytics. This enables you to find out which affiliate links are clicked more often and helps you discover missed opportunities.

track top affiliate links with monsterinsights

You can see all of this important data in a single, easy-to-read report right from your WordPress dashboard.

MonsterInsights can also detect if you’re using ThirstyAffiliates to manage your affiliate links. That means it can automatically track all your affiliate links, no matter what link prefix you’re using.

Other powerful MonsterInsights features include eCommerce tracking, file download tracking, forms tracking, and much more.

Need more tools? See our full list of top affiliate marketing tools and plugins for WordPress.

We hope this ultimate affiliate marketing guide for beginners helped you learn how to become an affiliate marketer. You may also want to see our ultimate WordPress SEO guide to bring more visitors to your website.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

10 Quick Ways to Get More Facebook Likes Using WordPress

Are you looking for ways to get more Likes on your Facebook page?

Facebook Likes add social proof for your online business, which attracts more users and helps you expand your social reach. You can gain more of a Facebook audience even when users aren’t actively using the social network.

In this article, we will show you some simple and quick ways to get more likes on Facebook.

Quick ways to get more Facebook likes- using WordPress

Why Should You Get More Likes on Facebook?

Facebook is the top social media website in the world with more than 2.9 billion active users. For marketers, this brings tons of opportunities to leverage Facebook’s massive reach for growing their websites and businesses.

Facebook likes are visible to users and their friends, helping you increase your reach and find new audiences for your WordPress website.

Likes also add social proof for your new visitors, helping you win their trust, and get more users engaged with your content on Facebook.

That being said, let’s take a look at some of the quick ways to start getting more likes on Facebook. You can click the links below to jump ahead to any section:

1. Add Facebook Page Plugin to Your Blog

Facebook Page Plugin is an easy way to get more likes on your business page. It allows you to promote your Facebook page on your WordPress website. Users can like and share your page.

See our guide on how to add a Facebook page plugin to your WordPress website.

Add Facebook page plugin

Normally, you would add the page plugin to your blog’s sidebar. However, this makes it less noticeable and may not get you as many likes as you want.

This is where OptinMonster comes in. It is the number one lead generation software on the market and helps you convert website visitors into subscribers and followers.

OptinMonster comes with beautiful WordPress popups that you can trigger when users are about to leave your site, scroll down, or view specific pages. These optins include exit-intent popups, slide-in boxes, after-post banners, and more.

Using the drag-and-drop campaign builder and pre-built templates, you can create a lightbox popup to promote your Facebook page and get more likes. It offers multiple blocks to customize your popup and see a real-time preview of what it will look like.

Create a lightbox popup

For details, see our guide on how to create beautiful Facebook Like box popup in WordPress.

2. Add Facebook Like and Share buttons

Facebook like and share buttons allow your users to like and share your individual blog posts without leaving your website.

This is easier and more convenient for your users. If you are using it with share counts, then it also adds social proof to your blog posts.

Add social share buttons

There are a ton of social media plugins for WordPress that can help you add share and like buttons to your site.

However, social sharing plugins can affect WordPress speed and performance by loading too many external scripts.

Now, many of our users ask us what we use to display the social sharing buttons on WPBeginner articles. We actually use a custom code solution explicitly written for our websites. If you are looking for something similar, then we recommend the Shared Counts plugin. It is extremely simple to use and incredibly fast.

For more details, see our guide on how to add social share buttons in WordPress.

3. Display a Custom Facebook Feed in WordPress

Another way to get more Facebook likes is by displaying your social media posts in a custom social feed.

A custom Facebook feed allows you to display posts from your business page or group onto your WordPress website.

Custom Facebook feed

Since it is difficult for users to view all the posts on your Facebook page, a custom feed helps solve this issue. You can show what’s happening on your page, add all your Facebook posts in one place, boost engagement, and allow users to easily like and share your content.

With the help of the Smash Balloon Custom Facebook Feed plugin, you can easily create a Facebook feed. It offers powerful features and lets you customize the feed using its visual editor.

For more details, please see our guide on how to create a custom Facebook feed in WordPress.

4. Share Your Content Across Facebook

You need to ensure that your Facebook page is active, and the easiest way to do this is by regularly sharing content on your page. You can automatically post to Facebook from WordPress and don’t need to manually share your articles.

Usually, users share a post and wait for the likes to follow. If your page is new, then chances are that very few people would see the post, and even fewer would click the Like button.

Facebook’s algorithm shows users the content they and their friends like. This means that if you get enough likes for your posts from the start, then Facebook will start showing your content to your followers more often.

Here are a few tips that will help you get the ball rolling:

  • Ask your friends to like and share posts from your page
  • Share your page posts on your own personal profile
  • Share the post in Facebook groups or events where it is relevant and useful

5. Run Contests and Giveaways to Get More Likes

One of the simplest and quickest ways to earn more likes on your Facebook page is to run contests and giveaways. You can offer valuable and attractive giveaways that are relevant to your users. In return, they’ll like your Facebook page and boost engagement.

The prizes in your giveaway don’t need to be very expensive. You can select something your users may need and post it on your Facebook page. The more giveaways you offer, the more likes you get on your Facebook page.

You don’t even need third-party apps to run these contests. You can announce them on your WordPress blog or a Facebook post, allowing users to enter by liking the post, leaving a comment, or uploading a photo.

Run a giveaway to get more likes

However, a proper WordPress giveaway plugin like RafflePress can significantly improve your chances of running a successful giveaway by introducing various viral sharing elements and giving you an easy way to manage your giveaway.

For more details, see our guide on how to create a giveaway in WordPress.

6. Schedule Status Updates and WordPress Posts

To gain more likes on your Facebook page, you need to keep your users engaged by actively posting new updates. Now, this would take a lot of your time if you started doing that manually.

Luckily, you don’t need to. There are apps like Buffer to schedule your status updates on social media. Please see our guide on how to schedule WordPress posts for social media with Buffer for more information.

Schedule Facebook posts

You can also use plugins like Revive Old Posts to automatically share your old blog posts to Facebook.

Scheduling status updates work alongside your automatic sharing of new WordPress blog posts. Make sure that you schedule both updates to appear at different times for maximum reach.

7. Reply to Comments on Facebook Posts

Comments bring life to any social platform, including Facebook. They are the easiest way to engage your users and build a thriving community around your website and brand.

When users leave a comment on your page, Facebook starts showing them your posts more often. To boost this effect, you can encourage users to leave more comments by simply answering their comments on your Facebook page.

Reply to Facebook comments

8. Retarget Website Visitors on Facebook

Have you ever visited a website and started seeing its ads in your Facebook feed? These are called remarketing or retargeting.

Basically, you install a cookie on your website, which helps Facebook identify that user. After that, you purchase Facebook ads and select your website visitors as the target audience.

Contrary to popular belief, Facebook ads don’t cost that much money, and you can control how much money you want to spend. For more details, see our step-by-step guide on how to install Facebook retargeting pixel in WordPress.

9. Make Your Posts Standout with Open Graph

Open Graph is metadata that you can add to your content and control how it appears when shared on social media websites like Twitter and Facebook.

Open graph data in Facebook

Usually, Facebook can automatically fetch the correct title and description for your content. However, if you don’t explicitly tell it which image to use, then it will randomly pick any image from your article which may not look good.

The easiest way to use Open Graph metadata on your website is by using the All in One SEO (AIOSEO) plugin. You can enable open graph markup with a click of a button and then upload your Facebook post image.

Open graph settings in AIOSEO

Images work like a charm when it comes to getting your users to click on something. It will make your post more attractive and help you get more likes, shares, and comments.

You can see our guide on how to add Facebook open graph metadata in WordPress themes for further details.

10. Track Your Facebook Users in WordPress

Now you may be wondering, how do I track if all my efforts to get Facebook likes are paying off? The obvious answer is by looking at your Page’s Facebook Insights report.

However, it doesn’t tell you how much traffic you are getting from Facebook to your website and how those users are converting. A better way of tracking traffic from social media is using Google Analytics.

You get insights about your campaign’s performance and whether it’s generating likes and engagement on your site. Plus, you get to see the social channels people use to arrive on your site.

The easiest way to configure Google Analytics in WordPress is using MonsterInsights. It is the best Analytics plugin and configures advanced tracking out of the box without editing code. For more details, please see our guide on how to install Google Analytics in WordPress.

Once you have set it up, you can view your Facebook traffic in Universal Analytics under the Acquisition » Channels » Social report. Simply click on the ‘Social’ channel to see how many visitors are coming from Facebook.

Track social traffic in UA

On the other hand, if you’re using Google Analytics 4, then you can view your Facebook traffic by going to Reports » Acquisition » Traffic acquisition.

Do note that now is the best time to switch to Google Analytics 4. That’s because Universal Analytics will stop working from July 1, 2023.

View social channel in ga4

We hope this article helped you find ways to get more likes on Facebook. You may also want to see our guide on WordPress SEO and the best must-have WordPress plugins.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

4 Ways to Prevent Image Theft in WordPress

Are you looking for a way to prevent image theft in WordPress?

Image theft is a common problem that photographers deal with on a regular basis. It’s very easy for anyone to copy images and text on the internet. That’s why it’s important to protect your original work.

In this article, we will share 4 ways to prevent image theft in WordPress websites.

Simple ways to prevent image theft in WordPress

About Image Theft and Copyright

Copyright laws are universal and applicable around the world. The original creator automatically becomes the copyright owner of their creative work.

Even if they don’t mention it on their WordPress website, one should still assume that the content they are viewing is protected by copyright. This includes images, text, videos, logos, or any other form of content that you see on the web.

The problem is that images and text can be easily copied. Many people think that no one would notice if they stole an image and used it on their own website.

It is not only illegal but also unethical to steal other people’s work. There are many places where you can easily find royalty free and public domain images.

While it is flattering to see other people use your work in their own projects, sometimes it can be very frustrating to see a blatant disregard for your rights.

There is no way to completely stop people from stealing your images, but there are plenty of ways to discourage and prevent image theft on a WordPress website.

Here are the 4 most common ways to protect your images in WordPress.

1. Disable Right Click

Stealing images from your website is easy because a user can simply right-click and select ‘save image as’ to download them. You can disable right-click on your website and make it more difficult for an average user to steal your image.

Here are two plugins that you can use to disable right-click on images in WordPress.

Envira Gallery

Envira Gallery is the best WordPress gallery plugin in the market. Apart from helping you create beautiful image galleries, Envira comes with tons of other features as well. One of these features is image protection.

Simply go to Envira Gallery » Addons from your WordPress admin panel. Next, navigate to the ‘Protection’ addon and then install and activate it.

Install the protection addon

Now create a new image gallery with Envira Gallery. If this is your first time, then take a look at how to easily create responsive image galleries in WordPress with Envira Gallery.

When creating your gallery, click on the ‘Misc’ tab and scroll down to the Image Protection Settings. You will find the option to Enable Image Protection. Go ahead and check this option and save your gallery.

Enable image protection option

There is also an option to enable a popup alert that will appear when a user attempts to copy the image.

You can now add this image gallery anywhere on your WordPress site. It will automatically disable right-click on images.

WP Content Copy Protection

WP Content Copy Protection is a free WordPress and it allows you to disable right-click on your WordPress site.

By default, the plugin will disable right-click on your entire website. However, you can disable protection on selected pages, posts, and categories.

WP content protection settings

You can also control protection settings for registered users and admin users. There is also an option to show a message when a user tries to right-click an image.

2. Use Watermark on Your WordPress Images

Watermarks seem to be working great for many stock photography websites. The obvious downside is that your photographs or images might not look the best.

However, you can add watermarks tastefully. The goal is to keep the aesthetic appeal of your images while still discouraging people from stealing them.

Method 1: Using Envira Gallery

Envira Gallery comes with a Watermarking addon. You will need at least a Plus license of Envira Gallery to use this addon.

Simply install and activate the Envira Gallery plugin. Upon activation, you need to visit Envira Gallery » Addons and then navigate to the Watermarking addon. Next, install and activate it.

Watermarking addon

When creating a gallery or editing an existing gallery, you will notice the new ‘Watermarking’ tab in gallery settings.

You can click the checkbox for the ‘Enabled Watermarking’ option and more options will appear. Next, upload a watermark for your images, select its position, margin, and choose whether to apply the watermark to existing images.

Watermarking settings

Method 2: Using Easy Watermark Plugin

The other option is to use the Easy Watermark plugin. Simply install and activate the Easy Watermark plugin. If you need help, then please see our guide on how to install a WordPress plugin.

Upon activation, you can go to Tools &rquo; Easy Watermark page to configure the plugin settings.

Add new watermark in easy watermark

Next, go ahead and click the ‘Add New Watermark’ button and then enter the title for your watermark. After that, you can click the ‘Text’ tab and the text under the ‘Watermark’ field.

Enter text for watermark

There are also options to change the text font, size, color, angle, and opacity. Besides that, you can also edit the text’s alignment and set up applying rules.

If you click the ‘Image’ tab, then you can upload an image for your watermark. When you’re done, simply click the ‘Save’ button and your watermark will appear on your images.

Add image as watermark

For detailed instructions, take a look at our guide on how to automatically add watermark to images in WordPress.

3. Disable Hotlinking of Images in WordPress

Another common way to steal images from websites is by loading them from the original source. The image will load from your servers and will be displayed on third-party websites without your permission.

This also increases your server load and bandwidth usage.

Here is how you can disable the hotlinking of images from your WordPress site.

Simply add this code to the .htaccess file in your WordPress site’s root directory.

 #disable hotlinking of images with forbidden or custom image option RewriteEngine on RewriteCond %{HTTP_REFERER} !^$ RewriteCond %{HTTP_REFERER} !^http(s)?://(www.)?wpbeginner.com [NC] RewriteCond %{HTTP_REFERER} !^http(s)?://(www.)?google.com [NC] RewriteRule .(jpg|jpeg|png|gif)$ – [NC,F,L] 

Don’t forget to replace wpbeginner.com with your own domain name.

This code blocks hotlinking while still allowing images to be viewed in search results and on your website.

Can’t find the .htaccess file? Refer to our tutorial on how to find the .htaccess file in WordPress.

4. Add Copyright Notices on Your WordPress Site

Adding a copyright notice to your website can also discourage people from stealing images. You can simply add a copyright notice to your theme’s footer file in plain text or HTML like this:

 <p>&copy; 2009-2016 WPbeginner.com</p> 

The downside of this is that you will have to edit this code each year. A better approach is to add a dynamic copyright notice in WordPress. Simply add this code to your theme’s functions.php file or a site-specific plugin.

 function wpb_copyright() { global $wpdb; $copyright_dates = $wpdb->get_results(" SELECT YEAR(min(post_date_gmt)) AS firstdate, YEAR(max(post_date_gmt)) AS lastdate FROM $wpdb->posts WHERE post_status = 'publish' "); $output = ''; if($copyright_dates) { $copyright = "&copy; " . $copyright_dates[0]->firstdate; if($copyright_dates[0]->firstdate != $copyright_dates[0]->lastdate) { $copyright .= '-' . $copyright_dates[0]->lastdate; } $output = $copyright; } return $output; }   add_shortcode('copyright','wpb_copyright'); add_filter('widget_text', 'do_shortcode'); 

This code finds the date of the first post you published on your blog and the last date you published anything. After that, it outputs a dynamic copyright notice.

You will need to add the shortcode [copyright] to any post, page, or text widget on your site to display a copyright notice. You can also use this code in your theme’s footer.

 <?php echo wpb_copyright(); ?> 
Copyright notice in theme footer

Now, if you’re not sure whether your pictures are stolen, then here’s how you can find out.

How to Check if a Photo is Stolen

The easiest way to see if a picture is stolen is by using Google Images. There are many other premium tools that you can use, but Google is free to use and quickly shows if someone else is using your images.

To start, simply visit the Google Images website and then click the camera icon.

Google images search

After that, you can upload your image or paste the image URL in Google Images.

Upload or paste image URL

Google will now show details about the image, possible related searches, and some visually similar images.

However, if you scroll down, you’ll see the ‘Pages that include matching images’ section. This is where you can see any website that might be using your photo without your consent.

Pages that include matching images

Once you’ve figured out who has stolen your images, you can reach out to them and request them to give you proper mention for your work. You can also contact Google directly and submit a takedown notice.

We hope this article helped you protect your images and prevent image theft in WordPress. You may also want to see our guide on how to fix most common image issues in WordPress.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

16 Tips for Mastering the WordPress Content Editor

Majority of WordPress users spend most of their time using the content editor to write posts and create pages. WordPress comes with an intuitive Gutenberg block editor that is very easy to use.

However, as a power user, you can significantly increase your productivity by learning some of the lesser-known tricks. This would allow you to create highly engaging content in less time.

In this article, we will share our expert-tips for mastering the WordPress content editor. These tips will teach you how to use the WordPress content editor like a pro.

Expert tips on using the WordPress content editor

1. Learning The Basic Blocks

Blocks are the main building elements of the WordPress content editor, which is why it is sometimes referred to as the block editor.

Using blocks in WordPress content editor

Each element inside your content is made up of blocks. By default, WordPress comes with plenty of commonly used blocks such as paragraph, lists, images, galleries, and more.

You can use these blocks to create beautiful content layouts. This makes it important to explore different blocks and learn how you can use them in your content. We will mention some of the blocks later in this article as well.

2. Start Using Keyboard Shortcuts

Using keyboard shortcuts

It is inefficient to move the mouse just to make some text bold or add a link. The content editor comes with several useful keyboard shortcuts that helps you accomplish common formatting tasks without using the mouse.

Using keyboard shortcuts help you save time and make you a faster writer. Check out our guide on the most time-saving keyboard shortcuts in WordPress.

3. Single and Double Line Spacing

Many beginner level users find it difficult to figure out how to create paragraphs and line breaks in WordPress.

To add a new paragraph in the content editor, you simply need to press the Enter key. WordPress will add a new paragraph with double line spacing.

Adding double line spacing in WordPress

However if you only want a single line break, then you need to press Shift + Enter keys together.

Check out our guide on how to add single/double line spacing in WordPress.

4. Rearranging The Edit Screen

The content editor is basically a clean canvas with a top bar and a column on the right. This gives you a clean user interface to create your posts.

The editor displays a toolbar on top of the block that you are editing. You can move the toolbar by clicking on the three-dot menu in the top right corner of the screen.

Top toolbar

You can also show and hide the settings column by clicking on the gear icon at the top.

Hide settings column

WordPress also makes it easy to switch to the Spotlight mode which makes the block you are in more noticeable by dimming rest of the content.

Spotlight mode

Need more white space on the screen? Switch to the fullscreen mode which gives you a clean canvas with just the toolbar at the top.

fullscreen mode

5. Changing Font Size in WordPress Visual Editor

We understand that typography plays a very important role in web content. You may want to use different font sizes to grab your audience’s attention or highlight different sections in a lengthy article.

Change font size in WordPress content editor

Simply select the block where you want to change the font size, and you will see the font size option in the block settings on the right.

6. Add Headings into Your Articles

Headings play an important role in improving readability. This is why search engines like Google also consider headings to be important for SEO. Using your focus keywords (words that users will use to search) in headings helps search engines understand the importance of those keywords.

The content editor makes it easy to add headings to your articles. Simply select a heading block and then select a heading size and text alignment from the block settings.

Adding headings to your articles in WordPress content editor

You can also add a link to your heading, make it bold, or italicize it.

7. Adding Columns to Your Posts

WordPress content editor comes with a built-in column block, which allows you to add content into columns. This makes it easy to give your text a magazine like look.

Simply select and add a columns block to your editor. You can select the number of columns you want to add from the block settings.

Adding columns to your posts

Each column will automatically contain a paragraph block. You can easily add any other blocks that you want inside each column. For example, blockquotes, images, paragraphs, and more.

However, if you want to add an image next to some text, then you’d want to check the next tip.

8. Adding Image Next to Text

In older versions of WordPress, it was quite challenging to add an image right next to some text with proper alignment. This problem was fixed with the Media & Text block.

Media and text block in WordPress content editor

It allows you to add an image next to the text block. It automatically adjusts the width and spacing between the two blocks.

You can make the block full-width and use the formatting options for the text block.

9. Adding YouTube Videos in WordPress

You can upload videos to your WordPress site. However, WordPress is not made to be used as a streaming platform and most WordPress hosting companies cannot serve large files adequately.

To learn more about this, see our article about why you should never upload videos to your WordPress site.

Instead, we recommend uploading your videos to YouTube or other stream sites and then embed them into your WordPress posts and pages.

Adding YouTube block in WordPress content editor

You can use the YouTube block to simply paste the URL of the video you want to add, and WordPress will automatically embed it for you.

You can also paste the video URL inside a paragraph or any text block, and WordPress will automatically convert it into the YouTube block.

Auto embed YouTube videos in WordPress

10. Creating Tables in WordPress Posts

The post editor also comes with a block to easily add tables into your WordPress posts and pages.

Simply add the table block and then select the number of columns and rows you want to add. Don’t worry you would always be able to add more columns and rows later as needed.

Enter the rows and columns for your table

After that, you’ll see a plain table. You can add content to table cells and choose table colors / style from the block settings.

Table block preview

The WordPress table block is good for basic tables, but it lacks many features. For example, you cannot select the header row, make columns sortable, highlight rows, and more.

This is why we recommend using TablePress. It’s a free plugin that allows you to create beautiful tables and add them to your WordPress posts and pages.

To learn more, see our guide on how to easily add tables in WordPress posts.

11. Adding Buttons in WordPress Posts and Pages

Buttons play an important role when you want to add a call to action into your WordPress posts or pages.

The content editor comes with a basic button block that lets you quickly add a button into your content.

The default Button block in WordPress

The button comes with three styles: squared, rounded, and with a border. You can also select the background, text color and align the button to center, left, or right.

12. Add Cover Images in WordPress Posts

You may have seen cover images used in the middle of an article on popular publications like the New York Times. A cover image is simply an image placed in the middle of an article, sometimes with an overlaying text.

The purpose of the cover image is to make your content more engaging. It also provides your users with a break from reading the text and look at an image to capture their attention.

The content editor makes it easy to add cover images into your posts. Simply add a Cover Image block and then upload the image you want to use. Ideally, it should be a larger image file that looks good in the wide format.

Cover image block

For more details, see our article on cover image vs featured image and how to use them on your blog.

13. Change Paragraph Colors

Another neat trick that often goes unnoticed, is the ability to change the colors. Most folks want to keep their text consistent throughout the article.

However, occasionally using colors can help you redirect user attention and highlight important parts of an article.

The content editor shows you color options in the right column, you can choose any colors you want. Just make sure the background and text color combination you choose is easy to read.

Change background and text color in content editor

14. Add Widgets into Your Posts

Widgets are quite similar to the blocks. They allow you to add web elements to your WordPress site without adding code.

Typically widgets are commonly used in sidebars or footer area of a website. However, you can also add some widgets to the content area such as contact forms.

Simply look for the Widgets section under the add blocks button. From here, you can use the commonly used widgets in your posts and pages.

Adding widgets in WordPress posts and pages

15. Adding Custom HTML in WordPress Posts

The content editor in WordPress is a fully visual WYSIWYG editor. However you can still add HTML code if you need to.

The easiest way to do this is by adding the Custom HTML block to your post. After that, you can simply paste the HTML that you want to add.

Adding custom HTML in WordPress post

16. Get The Word Count and Other Stats for Your Posts

When working on a lengthy article, you may want to see the quick outline of the article, how many words it has, and how everything is placed.

The content editor toolbar has two buttons for that on the top. First, the info button which shows you the word count, paragraphs, blocks, and article outline based on headings you have used.

Article stats

Right next to it is the block navigation button. It shows you all the blocks you have used in your article, and you can click on a block to directly jump to it.

Jump to a block in your post

To get more detailed data, you can see our guide on how to get word count stats in WordPress.

We hope this article helped you discover new tips for mastering the WordPress content editor. You may also want to see our guide on how to create an email newsletter and get more blog traffic.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

17 Tested and Easy Ways to Grow Your Email List Faster

Are you looking for proven ways to grow your list of email subscribers?

Often bloggers who are starting out simply install a sidebar optin form on their website and wait for users to subscribe. This results in slow subscriber conversion rates.

For faster growth, you need to clearly communicate the value and offer your users multiple opportunities to join your email newsletter before they leave your site.

In this article, we will share our tested and proven ways to grow your email list fast that are easy to implement and drive huge results.

17 Tested and Easy Ways to Grow Your Email List Faster

Getting Started

Before you start list building, let’s talk about a few tools you’ll need to add new subscribers to your email newsletter.

First, you need to make sure that you are using a professional email marketing service.

Using the best email marketing company ensures that your emails don’t end up in the spam folder. It also provides you with the right set of tools to build and grow your email list.

We recommend Constant Contact. It is one of the largest and most popular email marketing service providers in the world.

For complete step by step instructions, see our guide on how to start an email newsletter the right way.

Next, you will need OptinMonster. It is the best lead generation software in the world. It helps you convert abandoning website visitors into email subscribers.

Now that you have the best tools, let’s take a look at some of the most effective list building strategies.

Here are the topics we’ll cover in this guide:

  1. Use Multiple Signup Forms
  2. Use an Exit-Intent Popup
  3. Offer Content Upgrades
  4. Add Fully or Partially Gated Content in WordPress
  5. Run Giveaways and Contests
  6. Create Multiple Lead Magnet Pages
  7. Use Discounts and Deals
  8. Use Contact Form to Grow Your Email List
  9. Add Sign Up Call to Action on Your Facebook Page
  10. Use Twitter Lead Generation Cards
  11. Use YouTube Call to Action Cards
  12. Use After Post and In-Line Optin Forms
  13. Add Polite Slide-in Scroll Forms
  14. Use Prominent Headers With Call to Action
  15. Use Social Proof to Encourage More Sign Ups
  16. Use Gamified Campaigns
  17. A/B Test Your Optin Forms

1. Use Multiple Signup Forms

Use Multiple Optins

We mentioned earlier that many beginners start with a simple newsletter signup form in their sidebar.

But if you want to get more email subscribers, then you need multiple signup forms. This gives your users more opportunities to join your email list.

We recommend combining your sidebar signup form with a sticky floating bar or a lightbox popup. These highly effective campaign types make your signup forms more noticeable.

Using OptinMonster’s Display Rules, you can set time and action based triggers, so your users don’t see all the optins at once.

For example, you can set a display rule to only show the floating footer bar optin once the user has scrolled past the sidebar optin, and show a lightbox popup only when they’re about to leave your WordPress website.

2. Use an Exit-Intent Popup

Using an Exit-Intent popup

Exit-Intent® is an advanced technology built by OptinMonster that tracks your user’s mouse behavior and shows them a targeted email signup form at the precise moment they are about to leave your website.

Think of it as ‘Onsite Retargeting’.

You can use this technology in combination with full-screen welcome gates, lightbox popups, or other optin types to convert abandoning visitors into new email subscriptions.

We use an exit-intent popup on WPBeginner, and it helped increase our subscribers by 600%.

Michael Stelzner from Social Media Examiner used it to add over 250,000 new email subscribers.

3. Offer Content Upgrades

Offering Content Upgrades

A content upgrade is a marketing technique where you offer users a chance to get exclusive bonus content by signing up to your email list.

For example:

  • If you run a podcast, then you can offer show notes + transcription as a content upgrade.
  • If you have a long form blog post, then you can offer a PDF downloadable version as a content upgrade
  • You can turn your blog posts into a checklist or cheat sheet and offer it as a content upgrade

Here are 30 other content upgrade ideas that you can use.

Human psychology plays an important role in the effectiveness of content upgrades. The psychology principle known as ‘Zeigarnik Effect’ states that people are most likely to complete a task if they initiate it themselves.

This means that when the user takes initiative to click on the content upgrade, they are more likely to complete the task by subscribing to your list.

To learn more, see our step by step guide on how to add content upgrades in WordPress to grow your email list.

4. Add Fully or Partially Gated Content in WordPress

Gated Content to Boost Email Sign Ups

Gated content is the content on your website that can’t be accessed until the visitor enters their email address. You can use plugins to hide some of your content or hide the entire blog post until the user enters their email address.

In the old days, this used to have a negative impact on your SEO rankings. However, with modern JavaScript based technology, this does not impact your SEO rankings.

Here’s a step by step tutorial on how to add content locking in WordPress.

5. Run Giveaways and Contests

Run Giveaways and Contests

An easy way to quickly get a lot of new followers and subscribers is by running a viral giveaway or contest. You don’t need an expensive prize to launch a successful giveaway.

Users can join your contest by providing their email address, social sharing, or following you on social media. This creates a snowball effect and helps you reach many new users.

We recommend using RafflePress, which is the best WordPress giveaway plugin on the market. It comes with a drag and drop giveaway builder with tons of social actions to make your campaign a success.

For details, see our guide on how to run a successful giveaway/contest in WordPress.

6. Create Multiple Lead Magnet Pages

Lead Magnet

A lead magnet (also known as an optin bribe) is an incentive you offer to potential buyers in exchange for their contact information, such as their name, email, and phone number.

Your blog posts with locked content, content upgrades, and premium content all fall into the lead magnet category.

Lead magnets must offer additional value to your target audience, such as checklists, case studies, and high quality infographics. You could also offer a free ebook, webinar, resources newsletter, or workbook.

See these 69 highly effective lead magnet ideas for inspiration.

7. Use Discounts and Deals

Discounts and Deals

Sometimes a discount or exclusive coupon is what encourages a potential customer to finally make a decision. Why not use this opportunity to nudge them into joining your email list?

If you are using WooCommerce, then you can simply go to the Marketing » Coupons page to create a coupon.

Success View to Reveal Discount Code

After that, you can use OptinMonster’s ‘Success’ view to reveal the discount code after users enter their email address.

8. Use Contact Form to Grow Your Email List

Contact Form Optin

Contact forms offer another great opportunity to ask for a user’s email address. Users already need to enter their email address on the form, and you can add a tiny checkbox to allow them to subscribe without having to enter it again.

We recommend using WPForms, which is the best WordPress form builder on the market. It allows you to connect your forms with top email marketing services and helps you easily build forms with a simple drag and drop tool.

To learn how to optimize your contact list for email subscriptions, see our article on how to use the contact form to grow your email list in WordPress.

9. Add Sign Up Call to Action on Your Facebook Page

Call to Action Button on a Facebook Business Page

Facebook has introduced call to action (CTA) buttons for business pages. These buttons are prominently displayed on top of your cover image and are visible without scrolling.

Here is how to add a signup button as a call to action on your Facebook page and speed up the process of list building.

You need to visit your Facebook page, and you will notice a blue button labeled ‘Add a button’.

Add a Button

This will bring up a popup with multiple choices.

You need to click ‘Sign Up’, and then provide a link to your website where users will be taken when they click signup.

Don’t forget to click ‘Save’ to add the CTA button to your page.

10. Use Twitter Lead Generation Cards

Twitter Ads

Twitter Ads offer another social platform you can use to boost your lead generation efforts.

In fact, Twitter even allows you to run lead generation directly from Twitter. This way users can sign up for your email list without leaving Twitter.

You can also drive traffic to your website and use the email signup forms as a conversion. You can create special offers for Twitter users and tweet the links to your followers.

11. Use YouTube Call to Action Cards

YouTube action cards

YouTube is one of the largest social media platforms and the second most popular search engine in the world. If you are using YouTube videos as part of your marketing strategy, then you can utilize your YouTube channel for email list building.

YouTube action cards allow you to add interactive information cards to your videos. You can use them to add calls to action and link them to lead magnets on your website.

Here is how to add YouTube action cards to your videos.

YouTube gives you plenty of opportunities to promote your email list. For more ideas see this tutorial on how to build your email list using YouTube videos.

Bonus: Check out WPBeginner’s YouTube channel to see how we use call to action cards.

12. Use After Post and In-Line Optin Forms

After Post and Inline Optin Forms

After post optin forms appear when a user has already scrolled down an entire article. This means that they are already interested in your content and are much more likely to sign up.

You can also use in-line optin forms within your blog posts. Users are most engaged with your long-form content when they’ve reached the middle.

Reminding them to sign up at that point, works like a charm.

13. Add Polite Slide-in Scroll Box Forms

Slide in forms

We mentioned earlier that users simply ignore most static signup forms. The goal is to divert the user’s attention to your offer and signup form.

Slide-in scroll box forms do that beautifully.

They stay out of the way so that users can look at the content, and then slide in from the bottom right corner of the web page when users scroll down. This slide in animation will grab your readers’ attention and encourage them to sign up.

14. Use Prominent Headers With Call to Action

Prominent Call-to-Action in Header

The header area of your website is most prominently visible to visitors when they first arrive on your homepage. This makes it the most effective spot to place your call to action.

You will need a WordPress theme that comes with a large or full screen header.

You can also use a page builder plugin like SeedProd to create custom pages from a template, and even create custom WordPress themes without any code.

15. Use Social Proof to Encourage More Sign Ups

Add Social Proof to Get More Subscribers

Social Proof is a psychological effect used to describe a social behavior where people feel more comfortable following other people. Marketers use social proof as a tactic for easing the minds of worried customers and increasing conversion rates.

There are many ways you can use social proof to get more subscribers. You can use testimonials on your landing pages, add reviews, and show the number of registered users.

TrustPulse Social Proof Bubble

You can also use bubble notifications like TrustPulse to increase newsletter signups and eCommerce conversions.

Learn more in our guide on how to use FOMO on your WordPress site to increase conversions.

16. Use Gamified Campaigns

Gamified Spin a Wheel Campaign

Experts agree that gamification helps boost user engagement. Did you know that you can use gamified campaigns to boost newsletter conversions as well?

We use a ‘Spin a Wheel’ gamified campaign on our MonsterInsights blog to grow our email list as well as boost eCommerce conversions.

To learn how to create a similar email marketing campaign, simply follow the coupon wheel guide on the OptinMonster website.

17. A/B Test Your Optin Forms

Run A/B Tests to Find Best Performing Optin Forms

Many beginners continue to rely on guesswork to understand what works on their website. You need to understand how your audience reacts to different calls to action, optin placements, colors, design, and copy.

With A/B testing, you can find out which optins work better on your website. You can use these A/B testing tips to continuously test and improve your email optins.

We hope this article helped you find the best ways to grow your email list. You may also want to see our list of the best SEO tools and plugins as well as proven tips on how to increase your website traffic.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.