How to Set Up Email Newsletter Tracking in Google Analytics

Recently, one of our readers asked how do we measure the impact of our email newsletter?

You can use Google Analytics combined with special tracking links in your email newsletter to see how effective each email is for your business.

In this article, we will share how to set up email newsletter tracking in Google Analytics, step by step.

Why Track Your Email Newsletter Traffic in Google Analytics?

When you send out an email newsletter, it likely contains at least one link to your site. Your email marketing service should be able to tell you how many people click on a link (also called your click-through rate). However, most providers can’t show you what happens afterward.

That’s where Google Analytics comes in. You can use it to track what people do after clicking a link from your newsletter.

Let’s say you run a restaurant that offers home delivery. You want to see which of your weekly newsletters led to the most people filling out your online food ordering form.

Or perhaps you’re about to start an online store. It would be great to know which of your email campaigns drove the most sales.

Maybe you’re aiming to make money blogging. You want to know which campaigns got people to sign up for your online course.

With Google Analytics, it’s pretty easy to set up email newsletter tracking and see how many sales each email generates for your business.

With that said, let’s get started.

Creating Trackable URLs for Your Email Newsletter

If you want detailed insights in Google Analytics, then you need to add special tracking parameters to each link in your newsletter.

In other words, you can’t use a standard link like this:
https://www.site.com

Instead, you need to use a URL with special parameters that look like this:
https://www.site.com?utm_source=newsletter&utm_medium=email&utm_campaign=jan_sale

The ending part of this URL, everything after the question mark, is called a UTM code.

It might look complicated, but don’t worry. It’s actually quite easy to create.

Let’s take a look at two easy ways to create these trackable URLs for your email campaigns.

Method 1: Create Trackable URLs using MonsterInsights (Recommended)

MonsterInsights is the best Google Analytics plugin for WordPress. It allows you to easily install Google Analytics in WordPress and shows beautiful traffic reports inside the WordPress dashboard.

It also helps you set up Google Analytics 4 (GA4) property. GA4 is the latest Analytics version by Google and it will replace Universal Analytics on July 1, 2023. With MonsterInsights, you can easily switch to GA4 in WordPress and start tracking your data.

To track email newsletters, you can use the free version of MonsterInsights to access the URL builder tool. However, we recommend upgrading to the pro plan in order to unlock more advanced features like eCommerce tracking (we will talk more about eCommerce tracking later in this article).

First, you need to install and activate the MonsterInsights plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

Upon activation, you can go to the Insights » Tools page in your WordPress dashboard and select the ‘URL Builder’ tab.

In the URL Builder tool, the first piece of information you’ll need to enter is the URL you want to add to your newsletter. This might be your main website URL if you’re linking to your home page.

In this example, we’re running a sale and linking to the website’s online store:

Google Analytics will track your email newsletter visitors as a ‘campaign’. This is simply the term Google Analytics uses for email or advertising promotions.

You’ll need to enter the source, medium, and name for your campaign, so Google Analytics can easily track them.

Source: Set this to ‘newsletter’ or something else meaningful
Medium: This should be set to ’email’
Name: You can use whatever makes sense, e.g. ‘jan_sale’ or ‘april_tshirts_sale’

If you’re using more than one word for the source, medium, or name, make sure you use underscores between words. Don’t use spaces or hyphens.

Besides that, you’ll see more options in the URL Builder.

The Campaign Term field is used if you’re running ads, so you can leave that blank. The Campaign Content can be used if you’re split-testing your emails or ads. Again, you can leave it blank for this example.

Next, you can scroll down.

At the bottom of the page, you should now see your special URL, with the tracking details included:

You can now use this URL in your email newsletter and later track clicks in your Google Analytics account.

Method 2: Manually Create Trackable URLs in Google Analytics

MonsterInsight’s URL builder is a handy tool for saving time, as it creates the UTM codes for you. If you prefer to create your trackable URLs manually, here’s how to do it.

First, get the URL you want to use. We’re going to use https://www.site.com/shop for this example.

Next, you’ll need to create the UTM code yourself. We’ll take it to step by step.

Add a question mark to the end of your URL, like this:

https://www.site.com/shop?

Then, add the utm_source:

https://www.site.com/shop?utm_source=newsletter

Next, add the ampersand (&) symbol and the utm_medium:

https://www.site.com/shop?utm_source=newsletter&utm_medium=email

Finally, add another ampersand (&) and the utm_campaign:

https://www.site.com/shop?utm_source=newsletter&utm_medium=email&utm_campaign=jan_sale

You can use any word or phrase you want for the campaign’s name. If you’re using multiple words for the source, medium, or campaign name, you can separate the words with an underscore.

That’s it. Your tracking URL is ready to be used in your newsletter.

Using Trackable URLs in Your Newsletter Campaigns

Once you’ve created your URL, either using the MonsterInsights URL builder or manually, you can use it in emails.

You can copy and paste the URL into your email wherever you would have used the standard URL before.

Here’s how that looks when inserting a URL in Constant Contact:

Tip: You can even use trackable URLs in your regular emails. This would make sense if you do a lot of email outreach. You can also create trackable URLs to use on social media, in ads, and more.

Once you are done with your email, send out your newsletter and wait for some clicks. After that, you can go to Google Analytics to view your report.

Viewing Your Email Newsletter Report in Google Analytics

Now that you’ve set up custom URLs for tracking in email newsletter, the next step is to view the reports in Google Analytics.

View Email Newsletter Report in Universal Analytics

First, you’ll need to log in to your Google Analytics account.

After that, simply click the Acquisition » Campaigns » All Campaigns link.

You should then see data for the campaign(s) you’ve created.

Tip: If you’ve only just sent out the newsletter, change the date for the report to the current day. Google Analytics defaults to showing you data for the previous 7 days.

View Email Newsletter Report in Google Analytics 4

First, you’ll need to log in to your Google Analytics 4 account.

From here, head to Reports » Acquisition » Traffic Acquisition from the dashboard on the left.

Here, you’ll see all the traffic sources for your website, including direct, organic search, paid search, and email.

To see traffic from your newsletter, simply enter ’email’ in the search bar and hit enter.

This will filter the report and only show traffic from emails.

Next, you can click the blue ‘+’ button under the search bar.

You’ll now see more options to short your website traffic.

Go ahead and select Traffic source » Session source from the dropdown list.

After that, you should see traffic from different email campaigns.

This way, you can which campaign was most effective and helped generate revenue.

Tracking Email Newsletter Conversions

The most important part of your newsletter tracking is what users do after they arrive on your website.

For instance, if you run an online store you might want to see which emails led to a sale. If you wanted users to fill out an order form, then you might want to track that.

The easiest way to do this is by using MonsterInsights to do almost all the setup for you.

Switching on eCommerce Tracking in Google Analytics

First, you’ll need to switch on eCommerce tracking in Google Analytics. This is a quick and easy process.

Simply log in to Google Analytics and make sure you have the correct website. After that, click the Admin link on the bottom left.

You will now see different settings.

In the View column, go ahead and click the ‘Ecommerce Settings’ option.

You can now toggle ‘Enable Ecommerce’ on. We recommend also enabling the ‘ Enable Enhanced Ecommerce Reporting’ option at this point.

This will track additional data and also lets you see eCommerce reports in MonsterInsights.

Don’t forget to click the Save button when you’re done.

Switching on eCommerce Tracking in MonsterInsights

You’ll need the Pro version of MonsterInsights in order to use its eCommerce features. These work with WooCommerce, Easy Digital Downloads, MemberPress, and LifterLMS.

Next, you can go to Insights » Addons, find the eCommerce addon, and then click the Install button below it.

After that, you need to go to Insights » Settings and click the eCommerce tab. You should see that your eCommerce plugin (e.g. WooCommerce) has been automatically detected.

Tip: We recommend switching on ‘Use Enhanced eCommerce’ as this means you can view the MonsterInsights eCommerce report too.

That’s all you need to do because MonsterInsights handles everything else after that. Google Analytics will now be able to track eCommerce transactions on your site.

Now, when you visit Google Analytics, you’ll be able to see details of your eCommerce transactions.

In Universal Analytics, simply go to Acquisition » Campaigns and then click the ‘All Campaigns’ link. Next, select ‘E-commerce’ from the Conversions dropdown menu.

For detailed instructions, see our article on how to setup WooCommerce conversion tracking.

Tracking Links, Clicks, Buttons, and Forms

Not all websites use an eCommerce platform with a shopping cart.

For instance, if you have a simple order form, then you can track which email campaigns led users to submit that form. If you have a click to call button on your website, then you can track that as well.

We have a separate detailed guide on tracking links and button clicks in Google Analytics with step-by-step instructions.

We hope this article helped you learn how to set up email newsletter tracking in Google Analytics. You might also want to see these tested and easy ways to grow your email list faster and must-have WordPress plugins for business websites.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Set Up Email Newsletter Tracking in Google Analytics first appeared on WPBeginner.

11 Best WordPress Developer Jobs Sites (+ Example Job Template)

Are you looking to hire developers for your website, or simply want to make a career as a WordPress developer?

As your website grows, you’ll need experts to help customize themes, write custom code, and add additional functionality to your website. A WordPress developer job site can help you find the right talent. Similarly, if you’re a developer yourself, a job website can help you land great jobs, clients, and long-term projects.

In this article, we’ll share some of the best WordPress developer job sites along with example job templates that you can use to post your WordPress job listing.

Note: If you’re a WordPress developer looking for a remote job, we are hiring. Come join our team of 200+ amazing people and work on products that are used by over 20 million websites – See Open Positions.

Why Hire WordPress Developers Using a Job Website?

If you have a WordPress website, then you’ll likely need the help of a developer as your site grows.

A developer can customize your WordPress theme, which might not be possible with default options. Similarly, you might want to add certain features and functionalities that aren’t available in any WordPress plugin. A developer can write custom code to make this possible.

Plus, a WordPress developer can help with other technical stuff for your website. For example, you might want to speed up your site and require migration from another platform. In both cases, a developer with technical skills can be really helpful for your business.

That said, finding the right talent can be a challenge for many business owners. This is where a WordPress developer job website can help you out. You can shortlist candidates from a large pool for a full-time role or for a limited-time project.

On the other hand, if you’re a developer yourself, then a job website can help you kickstart your career. With WordPress’s growing popularity, there is a high demand for developers. You can find a lot of opportunities to land a job, secure clients, and work on multiple projects.

Before we reveal the best websites for finding WordPress developers, let’s look at a sample job description template.

WordPress Developer Job Description Template

When you’re posting a job opening for WordPress developers, you’d want to attract the best talent. This is where creating an enticing and detailed job description can be handy.

A typical WordPress developer job template will include:

Company Details

You can start with a brief introduction about your company. Simply tell the candidate about what the company does, its achievements, values, work culture, what you’re looking for, and why they should join your organization.

For instance, here’s a look at the introduction for a Development Team Manager at Awesome Motive.

Job Description

Next, you can add details about the job, and what type of person would be suitable for the WordPress developer position.

For instance, you’re looking for someone who is a self-starter, has excellent communication, someone who can jump between front-end and back-end development tasks, and more.

You can take a look at the WordPress developer job description on LinkedIn for Awesome Motive for inspiration.

Responsibilities 

After that, you can go ahead and list the responsibilities a WordPress developer will have to fulfill.

These can include writing and testing new plugin features, triaging bugs, providing feedback, refactoring legacy code for backward compatibility, and more.

If it is a managerial role, then you can include responsibilities like supervising other developers, giving feedback, and training new recruits.

Qualification and Skill Requirements

In this section, you’ll need to list down the skills, qualifications, and experience the candidate should have to perform the job successfully.

For instance, the WordPress developer should be proficient with PHP and MySQL. They should be familiar with JavaScript, jQuery, HTML5, CSS3, and more. Plus, you can also list the number of years of experience a developer should have before applying for the position.

Similarly, you can add more details for a managerial role, like having project management experience, a deep understanding of third-party APIs, etc.

Benefits and Perks

A WordPress developer job description should also include the perks you’re offering to the candidates. These can include health insurance, paid time off, annual retreats, reimbursement programs, personal development courses, and other benefits.

For example, here’s a list of benefits Awesome Motive offers to its employees around the world.

Other Information and Disclosures

Lastly, you can add additional details to the job description, like where you’re based.

Plus, it is also good to provide any legal discloses and inclusion statements.

With that said, let’s look at some of the best WordPress developer job sites where you can find the best WordPress developer talent.

1. LinkedIn

LinkedIn is one of the best WordPress developer job sites for business owners and job seekers. It is a popular social media platform that helps connect companies with the right talent.

You can set up a company page on LinkedIn, add details, and list job openings. The best part is that it allows users an Easy Apply option. Job seekers can simply share their LinkedIn profile with the company and apply for the position.

For example, see Awesome Motive’s page on LinkedIn.

With LinkedIn, you can also build a brand and grow followers. It lets you share recent blog posts and announcements, create a network, and more.

As a WordPress developer, LinkedIn is a great platform to search for job opportunities. You can create a profile for free, connect with other people in the industry, follow different companies, access courses on the LinkedIn Learning platform, and get notifications for the latest job posts.

You can also set a special frame on your profile picture that shows you are either ‘Looking for Work’ or ‘Looking to Hire’ so that your connections can know at a glance you’re someone they should contact.

An important thing to note is that LinkedIn is free to use. However, it also offers 4 types of premium subscription plans for recruiters and job seekers.

For instance, with the Recruiter Lite plan, you can access advanced filters, 2nd and 3rd-degree networks, get smart suggestions, candidate recommendations, and more.

2. Upwork

Upwork is a popular work marketplace where you can find experienced WordPress developers.

The website is great for finding expert developers for specific projects. This way, you can find the right talent for a limited time and pay them an hourly rate or a fixed amount for the project’s duration.

For example, you can post projects for website restructure, build a multisite using Elementor, optimize your website for performance, and more. Developers can then submit proposals for each project, and you can then shortlist the best candidate.

As a WordPress developer, Upwork is a great place to find clients and work on different tasks. This way, you can build a career and gain experience in different areas. The best part, it is free to create a profile on Upwork. After that, you can bid on various projects

3. WordPress Jobs

WordPress Jobs is the official job board on the WordPress.org website. You can create a job post and find a developer from the large community of WordPress experts.

There are different categories for which you can create an opening. These include performance, design, support, development, plugin development, theme customization, translation, writing, and more.

The job board is easy to use, and you can hire talent from a global pool of experts. Once your job post is reviewed and approved, it will be displayed for 21 days on the website. This gives you ample time to find the best WordPress developer for your site.

For instance, in the screenshot above, you can see different jobs listed for development. In each post, you get to see the job type and location.

4. Codeable

Codeable is a WordPress developer job website designed specifically for WordPress experts. It has a rigorous and thorough process of hiring developers, so you always get the best talent.

The platform follows a 6 step process for vetting developers. The process starts with a professional review and then a technical exam. After that, there is a behavioral interview and live coding test. Those who pass the test must then complete a Codeable Academy course exam.

Once a WordPress developer passes these steps, candidates start working on real-life projects on a 90-day trial period. Lastly, the performance of each WordPress expert is continuously monitored.

As a website owner, you can hire a developer for consultancy or create projects on Codeable in no time.

Note that the platform will charge a fixed 17.5% of your project’s estimated cost as a service fee. For consultancy, it charges $69 for one hour.

5. FlexJobs

FlexJobs is the next website on our list that you can use to hire WordPress developers. It is a popular job board for remote workers and freelancers around the world.

If you’re a WordPress developer and looking for a remote position or a freelance project, then this is the perfect platform. FlexJobs has a thorough vetting process for posted jobs and ensures all employers are reliable.

Besides that, as a developer, you can also access the library to write award-winning resumes, mock interviews, and get tips for successfully landing remote jobs.

Do note that it is a paid platform, and you’ll need to subscribe to a premium plan to access job descriptions and apply for a position.

Similarly, companies can also post jobs on FlexJobs only after successfully completing their vetting process. As an employer, you can access the large network of developers on FlexJobs.

6. SolidGigs

SolidGigs is a paid WordPress developer job website for freelancers looking to secure clients and projects. It hosts the top 1% of WordPress developer jobs, so you get to work for reliable and well-paying companies.

The job board was created by WordPress developers and writers themselves. It is different from other freelancing websites like Upwork or FlexJobs.

Instead of going through a list of projects and sending proposals, SolidGigs will find the right client for you.

As a developer, you’ll first tell SolidGigs the type of work you want.

After that, the website searches for ideal clients and then alerts you when a good match is found. You can then send a pitch to the client and secure the gig.

7. We Work Remotely

We Work Remotely is a leading online remote job website. It is used by many startups and top tech companies like Google and Amazon. We also use We Work Remotely to hire WordPress developers for our team.

It is a paid platform where you’ll need to pay $299 to post a job opening. Besides that, you get helpful resources like a hiring guide, the latest trends, and remote job description templates.

Plus, We Work Remotely has a strong community. You can join their Slack channel and forum to interact with other members and potential candidates.

We have used WWR job board numerous times to hire developer candidates for WPBeginner as well as our sister products such as WPForms, AIOSEO, OptinMonster, and others.

As a WordPress developer, you can easily search for job openings on We Work Remotely. There are full-time roles, freelancing projects, and on-site development positions listed by many companies.

8. ZipRecruiter

ZipRecruiter is the next WordPress developer job site on our list. It is a popular website for companies hiring developers and job seekers.

You can post a job opening on ZipRecruiter and find qualified candidates. The platform offers a matching technology feature that helps you scan through thousands of resumes and find developers with the right skills, experience, and education.

There is also an enterprise solution offered by ZipRecruiter. You can run sponsored ads and target a specific audience, access the resume database, and take assistance from dedicated specialists for developing a hiring strategy.

As a WordPress developer, you can create a free account on ZipRecruiter and find suitable jobs. You can search for jobs using different keywords, locations, or salary ranges.

9. WPHired

WPHired is a popular WordPress developer job site founded in 2010 and is one of the oldest WordPress job boards.

You can easily find expert WordPress developers on the website. Be it for plugin development, theme customization, code creation, programming, or any other task, WPHired is the perfect place to find the right talent.

All you have to do is create an account and post a WordPress job. Next, you can choose from 1000+ WordPress experts and hire them for your website. The best part is that you can post unlimited jobs for free for 30 days.

However, if you’d like to get your job post featured and stand out, then WPHired offers premium pricing plans starting from $39.99. The post is listed at the top of other jobs on the homepage and is promoted through social feeds.

On the other hand, as a WordPress developer, there are many opportunities to land full-time roles, temporary jobs, or freelancing projects. It lets job seekers search for projects based on keywords, regions, or categories.

10. Remote.co

Remote.co is another popular job board that you can use to post an opening for a WordPress developer position. It helps you connect with talented individuals from around the world and hire developers remotely.

The platform is used by popular companies, such as GoDaddy, Aha!, and Thomson Reuters. You can post a job opening once for $299 for 30 days or purchase more credits to post multiple jobs.

As a WordPress developer, Remote.co is also a great place to find remote work. You can perform a simple job search on the website and see the latest openings.

Plus, the website also offers detailed FAQs on different topics for both, recruiters and job seekers. For instance, you can learn how to manage remote teams or what traits to look for in candidates.

11. Indeed

Indeed is a similar website to LinkedIn and allows you to find the right talent for your company. Creating a job post is straightforward on Indeed.

All you need to do is create a free account, set up a job post by adding a title, description, and location, and post your job. Indeed also lets you create sponsored posts, which helps increase the visibility of your job opening.

Indeed also helps job seekers find the best WordPress development jobs in the market. You can perform a simple search using a keyword and country to see different openings.

Which WordPress Developer Job Site Should You Use?

In our experience, the top WordPress developer job sites are LinkedIn and FlexJobs if you’re looking for full-timers, and Codeable if you’re looking to hire WordPress developers on contract for specific projects.

If you’re looking for the best remote WordPress jobs board, then We Work Remotely is a reliable source of getting high quality candidates.

The best way to find the right talent is by posting job openings on multiple platforms. Most job boards and websites allow you to post an opening for free, so you can maximize your chances of attracting the best resources.

When you’re looking to hire a WordPress developer on a project basis, then Codeable has an advantage over Upwork because Codeable vets each developer that’s added on the platform. This leads to better overall work quality. Although you can always post the project on both Codeable and Upwork to see the price difference.

We hope that this article helped you find the best WordPress developer job sites. You may also want to see our ultimate guide to WordPress SEO and our comparison of the best business phone services for small businesses.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 11 Best WordPress Developer Jobs Sites (+ Example Job Template) first appeared on WPBeginner.

How to Use FOMO on Your WordPress Site to Increase Conversions

Are you looking to use FOMO and social proof notifications on your WordPress site?

FOMO, short for fear of missing out, is basically a marketing technique used to create anticipation and excitement for a product. It uses a basic psychology principle to help customers make a buying decision faster.

In this article, we will show you how to properly use FOMO on your WordPress website to increase conversions and sales.

What is FOMO and How Does it help with Conversions?

FOMO or ‘fear of missing out’ is a psychological term that describes anxiety about missing out on something exciting and trendy.

As a WordPress website owner, you can take advantage of this human behavior in your marketing strategy and improve your conversions.

The concept of FOMO is not new. It’s actually been used by marketers even before the arrival of the internet. However, with online marketing, FOMO has become far easier to implement and much more effective.

For example, if you run an online store, then you can create anticipation about an upcoming sale and limited-time offers by adding social proof to your landing pages.

You can also use it to build your email list, run affiliate marketing campaigns, boost app downloads, and more.

With that said, let’s take a look at how to easily add FOMO to your WordPress site. We will show you two techniques that we have successfully used on our own websites with incredible results.

Method 1: Adding FOMO with Social Proof by Using TrustPulseMethod 2: Adding FOMO Countdown Timers with OptinMonsterTracking Your Conversions in WordPress

Method 1: Adding FOMO with Social Proof by Using TrustPulse

People feel more comfortable with their buying decision when they know others have also bought the same product or service and had a good experience with it.

This is why smart business owners use social proof in their marketing.

The best way to add social proof to your website is by using TrustPulse. It is one of the best social proof plugins for WordPress on the market.

TrustPulse allows you to display real-time user activity notifications on your website, such as products purchased, forms submitted, etc.

To get started, you’ll need to install and activate the TrustPulse plugin on your website. For more details, see our step-by-step guide on how to install a WordPress plugin.

The plugin helps you connect your WordPress site to the TrustPulse app.

Upon activation, click on the TrustPulse menu from the WordPress admin sidebar and click the ‘Get started for free’ button to continue.

This will take you to the TrustPulse website, where you can sign up for a free account. The free plan is good for up to 500 sessions per month.

Once you sign up, you are ready to create your first campaign. Simply click on the ‘Create Campaign’ button to start your first FOMO campaign.

Next, you will need to provide a title for your campaign and select your website.

If you scroll down, then you can choose a campaign type.

TrustPulse offers 4 different campaign types to choose from.

These include showing recent activities, the number of people taking action, visitor analytics, or a static notification with helpful information.

After selecting a campaign type, don’t forget to click the ‘Next Step’ button.

You can now head to the ‘Appearance & Design’ tab and choose language and appearance options for your campaign. You can change the position, badge image, style, and more.

Once done, click on the next step to continue.

Next, you need to choose how you want to capture the activity.

We recommend using ‘AutoMagic,’ which allows you to select the activity that matches different conditions. For example, you can select your checkout page to automatically capture eCommerce activity.

You can also use Zapier to capture activities from 1000+ integrations.

Once done, click on the next step button to continue.

Next, you need to set up the display rules. You can display the badge on all pages or specific pages on your site. You can also choose the delay between notifications, run them as a loop, and enable mobile notifications.

After that, click on the ‘Publish’ tab at the top.

In the next step, simply click the ‘Launch your TrustPulse campaigns’ button.

Don’t forget to click the ‘Save’ button to store your changes and then exit the campaign builder.

You can now visit your website to see your FOMO campaign in action.

Method 2: Adding FOMO Countdown Timers with OptinMonster

We have all seen marketers using ‘Urgency’ to get customers’ attention. Whether it is your local grocery store or a big name-brand website, it is one of the oldest marketing techniques, which works just as effectively online.

Basically, you show users an offer with a sense of urgency, which triggers the fear of missing out on a valuable deal and helps users make a purchasing decision.

Urgency hacks can be used with limited-time offers, seasonal sale campaigns, one-time discounts, and more. To learn more, see this article on using urgency to hack conversion rates with proven methods.

The best way to add urgency timers in WordPress or WooCommerce is by using OptinMonster. It is the most popular conversion optimization and lead generation software that helps businesses turn potentially abandoning website visitors into subscribers and customers.

First, you will need to sign up for an OptinMonster account. It is a paid tool, and you will need at least the ‘Basic’ plan to use their Floating bar campaigns.

After signing up for an account, you will need to install and activate the OptinMonster plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

This plugin is a connector between your WordPress site and the OptinMonster application.

Upon activation, click on the ‘Connect Your Existing Account’ button on the OptinMonster welcome screen.

Next, you should see a new window open where you’ll be asked to connect your website.

Go ahead and click the ‘Connect to WordPress’ button.

After connecting your website, you will need to go to OptinMonster » Campaigns from your WordPress dashboard.

From here, click on the ‘Create Your First Campaign’ button to continue.

This will launch the OptinMonster campaign builder.

First, you will need to select an optin type and then select a theme. We will use a ‘Floating bar’ campaign with the ‘Countdown’ theme.

Next, you will be asked to choose a name for your campaign.

Once that’s done, simply click the ‘Start Building’ button.

On the next screen, you’ll see the drag-and-drop tool, where you can simply point and click to design your campaign.

You’ll see a live preview of your campaign in the right panel and a bunch of customization blocks and options in the left panel.

With the floating bar countdown campaign, the preview will appear near the bottom of the screen for you, just as it does for the users.

Go ahead and click on the countdown timer in the live preview to set the countdown style and end date. You can use two types of countdown timers: Static and Dynamic.

The static timer remains the same for all your users, while the Dynamic timer changes based on user behavior on your website.

For this tutorial, we will be using the static timer. Since we are using a floating bar with a countdown theme, we can move the floating bar to the bottom or the top.

You can just point and click to edit the text in your floating bar. You can add a coupon code, add links to special offers, and style it any way you want.

Next, you can go to the ‘Display Rule’ tab at the top. Here, you’ll see different options for showing your campaign.

For instance, you can select the ‘Time on Page’ option and show the floating bar after a user spends at least 5 seconds on your website.

Below that, you also get to select the location for your campaign. We’ll use the default setting where the countdown timer floating bar will appear on all the pages on your website.

Once you are satisfied, don’t forget to click on the ‘Save’ button at the top.

After that, head to the ‘Publish’ tab. Now, change the Publish Status from Draft to Publish.

Don’t forget to click the ‘Save’ button and close the campaign builder.

You will now see the WordPress Output settings for your recently created campaign.

By default, your campaign will be disabled, and you just have to click on the Status dropdown menu to change it from Pending to Published.

Once that’s done, click the ‘Save Changes’ button.

You can now visit your website to see your countdown timer FOMO campaign in action.

Tracking Your Conversions in WordPress

FOMO techniques work really well for conversions, but how do you keep track of their performance? Without tracking, you wouldn’t know how many sales or leads were generated because of these campaigns.

All expert marketers use Google Analytics. It not only helps you see where your users are coming from but also allows you to track user engagement on your website.

The easiest way to use Google Analytics in WordPress is through MonsterInsights. It is the best Google Analytics plugin for WordPress and makes it super easy to track conversions on your website.

For instance, it has an eCommerce addon, which helps you track your eCommerce performance without leaving the WordPress dashboard. Plus, you can also track form conversions, link clicks, and more with MonsterInsights.

For more details, please see our guide on WordPress conversion tracking make simple.

We hope this article helped you learn how to add FOMO to your WordPress website and boost conversions. You may also want to see our list of must-have WordPress plugins for business websites and how to start a WordPress blog.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Use FOMO on Your WordPress Site to Increase Conversions first appeared on WPBeginner.

How to Create a WordPress Form with Payment Options (Easy Way)

Are you looking for an easy way to create a WordPress form with a payment option?

Often small business owners need to create an easy way to accept payments on their website without setting up a complex shopping cart. A simple payment form allows you to accept custom payment amounts, setup recurring payments, and collect custom details with ease.

In this article, we will show you how you can easily create forms with a payment option.

Why Create WordPress Forms with a Payment Option?

If you want to create a simple form with custom payment options, then you don’t need to create a full online store. While eCommerce plugins like Easy Digital Downloads and WooCommerce are very powerful, you may not need something as comprehensive if you’re only selling a few items, services, or need to accept custom amounts from each customer.

In some cases, creating a simple payment form is a much better solution than using a dedicated eCommerce plugin.

For example, on a non-profit website, you may want to give visitors the option to make a donation while they’re filling out a volunteer application form.

Some website owners like to accept optional tips from visitors who are reaching out for help.

Or, you may want to offer a digital download with a ‘pay what you like’ system, where visitors choose how much they want to pay for a product or service. We’ve even seen WordPress websites offer products as a free download, while giving visitors the option to pay for a premium upgrade or extra content.

Note: You will need to enable HTTPS/SSL on your website so that you can securely accept payments. For more details, you can follow our guide on how to get a free SSL certificate for your WordPress site.

That being said, let’s look at how you can create optional payment forms. Simply use the quick links below to jump straight to the method you want to use.

Method 1. Using WP Simple Pay (Best Free Option)

The easiest way to create a simple WordPress payment form is by using WP Simple Pay.

WP Simple Pay is the best Stripe payment plugin for WordPress that lets you accept credit card payments, Apple Pay, Google Pay, and more without any having to install any special eCommerce plugins.

This free plugin is perfect for non-profits, small businesses, volunteers, and anyone who wants to collect payments without having to invest in advanced eCommerce plugins.

For this guide, we will be using the free version of WP Simple Pay since it has everything you need to start accepting payments online. There’s also a pro version that lets you accept payments using ACH direct debit, set up a recurring payment plan, add a buy now pay later plan to WordPress, and much more.

First, you’ll need to install and activate the WP Simple Pay plugin. If you need help, then please see our guide on how to install a WordPress plugin.

Upon activation, the plugin will automatically launch the setup wizard. Go ahead and click the ‘Let’s Get Started’ button.

In the next step, you’ll need to connect a Stripe account to WP Simple Pay. Stripe is a beginner-friendly payment processor for website owners.

To get started, click on the ‘Connect with Stripe’ button.

After that, you can either log into an existing Stripe account or create a new one.

If you’ve already registered with Stripe, then simply type in the email address and password for that account.

WP Simple Pay will now show you how to connect your Stripe account to WordPress.

If you’re not already registered with Stripe, then type in your email address and then follow the onscreen instructions to create your free Stripe account.

Once you’re logged into a Stripe account, go ahead and click on ‘Create a Payment Form.’

If you’ve clicked away from this screen by accident, then don’t worry. You can reach the same screen by going to WP Simple Pay » Add New in the WordPress dashboard.

The free WP Simple Pay plugin has a few different payment templates that can help you create different kinds of payment forms within minutes. You can unlock extra templates by upgrading to WP Simple Pay Pro, including a template that adds a Stripe donate button in WordPress.

Since we want to create a simple WordPress payment form, hover over the ‘Payment Button’ template and then click on ‘Create Payment Button’ when it appears.

In the ‘Title’ field, type in a name for your payment form.

This title is just for your reference so you can use anything you want.

You can also use the ‘Description’ field to add some information about your payment form. Again, WordPress won’t show this to your site’s visitors but it can be useful for your own reference or for anyone else who shares your WordPress dashboard.

After that, click on the ‘Payment’ tab.

By default, WP Simple Pay will create your payment form in test mode, meaning you can’t accept payments from visitors.

We recommend leaving the ‘Global Settings (Test Mode)’ radio button selected, so you can test how the form works before you start accepting payments from visitors.

However, if you want to start accepting real payments straight away, then you can select the ‘Live Mode’ button instead.

Next, you can decide how much you’ll charge visitors by typing a number into the ‘One-Time Amount’ field.

Note: By default, WP Simple Pay uses the dollar currency. If you want to accept payments in any other currency, then simply head over to WP Simple Pay » Settings. You can then select the ‘Currency’ tab and choose a new currency.

After you’ve done that, select the ‘Form Fields’ tab.

By default, your button will have the label ‘Pay Now’, but you can change this to anything you want by typing into the ‘Button Text’ field.

Since we’re creating an optional payment form, you may want to use something like ‘Send Us a Tip’ or ‘Buy Me a Coffee.’

You can also change the ‘Button Processing Text,’ which is the message that WP Simple Pay will show to shoppers while it’s processing their payment.

Again, since this is an optional payment form you might use something that reflects this, such as ‘We’re processing your donation.’

By default, WP Simple Pay will use the same button style as your WordPress theme. It also has a ‘Stripe blue’ style that you can use, as you can see in the following image.

If you want to use this button style, then simply select the ‘Stripe blue’ radio button in the ‘Payment Button’ section.

​After that, select the Stripe Checkout tab and choose the information that WP Simple Pay will collect from visitors at checkout.

For example, if you’re selling a physical product then you’ll want to check the ‘Collect Shipping Address’ box.

As you’re working on the payment form, you can preview how it looks at any point simply by clicking on the ‘Preview’ button.

This opens the payment form in a new tab, in exactly the same way you preview posts and pages in the standard WordPress editor.

When you’re happy with how the payment form looks, go ahead and make it live by clicking on the ‘Publish’ button.

You can now add the payment form to any page, post, or widget-ready area using the value in ‘Form Shortcode.’

For more details on how to place the shortcode, you can see our guide on how to add a shortcode in WordPress.

If you published the form in test mode, then the Stripe dashboard doesn’t show any payments you get during this time, which makes it difficult to test your optional payment form.

To see your transactions, you’ll need to activate test mode in Stripe by logging in to your Stripe dashboard and then selecting the ‘Payments’ tab.

Next, click on the ‘Developers’ toggle in the upper right corner.

Once you’ve done that, all of your test payments will appear in the Stripe dashboard so you can check that the form is working properly.

When you’re happy with how the form is set up, you can start accepting real payments by going to WP Simple Pay » Payment Forms in the WordPress dashboard.

Here, simply hover your mouse over the optional payment form, and click on the ‘Edit’ link.

You can now go ahead and select the ‘Payment’ tab, and then click on the radio button next to ‘Live Mode.’

Finally, click on ‘Update.’ Your payment form is now live, and you’re ready to start accepting money from your audience.

Method 2. Using WPForms (Best For Flexible and Optional Payments)

Sometimes you may want to let customers choose how much money to send as part of a payment or donation. For example, you might create a ‘pay what you want’ model.

Other times, you may want to collect additional details as part of the form or even allow users to submit paid content to your blog or website.

If you’re looking to create a flexible payment form, then you’ll need an advanced form builder plugin.

WPForms is the best form builder plugin for WordPress. You can use it to quickly create lots of different forms, including contact forms, booking forms, and more. Over 5 million website owners use WPForms.

Using this plugin, you can create a form that shows different fields depending on whether the customer wants to send you a payment or not.

For this guide, we’ll be using WPForms Pro because it comes with addons that make it easy to collect payments using popular payment gateways such as Stripe and PayPal. There is also a WPForms Lite version that is 100% free, but it doesn’t include the payment addons.

First, you’ll need to install and activate WPForms Pro. If you need help, then please see our guide on how to install a WordPress plugin.

After activating WPForms, head over to WPForms » Settings in your WordPress dashboard.

You can now enter your license key into the ‘License Key’ field. You’ll find this information in your WPForms account.

After activating the WPForms plugin, you’ll need to install at least one payment addon.

To encourage visitors to pay for your product or service, you may want to set up multiple addons so visitors can pay using their favorite method.

To install one or more payment addons, simply go to WPForms » Addons.

You can now find the addon that you want to use, and click on its ‘Install Addon’ button. WPForms lets you accept payments using Stripe, Square, PayPal, and Authorize.net.

For example, if you want to accept payments using PayPal, then you’ll need to install the PayPal Standard Addon.

After activating one or more payment addons, the next step is connecting WPForms to the related payment account. For example, if you installed the Square addon, then you’ll need to connect WPForms to your Square account.

To make this connection, go to WPForms » Settings. You can then click on ‘Payments.’

On this screen, you’ll see a ‘Connect with…’ button for each payment addon that you installed.

Here, simply click on the ‘Connect with…’ button. This will launch a setup wizard, which will guide you through the process of connecting WPForms to your payment account.

Simply repeat these steps for every payment addon that you want to use.

As soon as you’ve done that, click on the ‘Save Settings’ button at the bottom of the screen. Then, head over to WPForms » Add New.

Here, type a name for your form into the ‘Name Your Form’ field.

Your site visitors won’t see the name, so it’s just for your reference.

WPForms has different templates so you can quickly get started and build all kinds of forms.

To take a closer look at a template, simply hover your mouse over the template. Then, go ahead and click on the View Demo button.

For this guide, we’ll be using the Simple Contact Form template, but you can add a payment field to any WPForms template.

When you find a template that you want to use, simply click on its Use Template button. This will launch WPForms drag and drop form builder.

The Simple Contact Form template already has fields where customers can type in their name, email address, and message.

So next, we need to add a field where visitors can decide whether to send you a payment. The easiest way to do this is by using a Multiple Choice field.

In the left-hand menu, find the Multiple Choice field and then add it to your form using drag and drop.

To start, we need to change the label that WPForms shows at the top of the Multiple Choice section.

This is the perfect place to ask visitors whether they want to send you a payment. For example, you might use ‘Would you like to send us a donation?’ or ‘Do you want to support this website?’

To change the default label, simply click to select the Multiple Choice section in your form. The left-hand menu will now show all the settings that you can use to customize this section.

In the left-hand menu, delete the placeholder ‘Multiple Choice’ text in the ‘Label’ field. You can then type in the new text that you want to use.

By default, the Multiple Choice section has three choices, but we only need two choices.

To remove one of these choices, go ahead and click on the – button next to it.

The next step is customizing the text for ‘First Choice’ and ‘Second Choice.’

In the left-hand menu, simply delete the placeholder text and type in the text that you want to use instead. For example, you may want to type in ‘Yes, I want to support the website’ and ‘No, thanks.’

When creating WordPress forms with a payment option, you may want to let visitors decide how much money to send you.

To do this, simply click on the ‘Add Fields’ tab in the left-hand menu. Then, drag and drop a ‘Single Item’ field onto your form.

To customize this field, just give it a click.

By default, the field shows a ‘Single Item’ label. You can replace this label with your own text, by typing into the ‘Label’ field in the left-hand menu.

For example, you may want type in text such as ‘I want to send you…’ or ‘Donation Amount.’

Next, open the ‘Item Type’ dropdown and click on User Defined.

Visitors will now be able to type any value into this field, and send you this amount of money.

You may also want to suggest the amount of money you would like to get. This can make it easier for visitors to complete your form, since they can click to choose an amount rather than having to make this decision themselves.

To add some suggestions to your form, simply drag and drop a ‘Multiple Items’ field onto your WordPress form.

Then, go ahead and customize the section’s label and option text by following the same process described above.

Once you’ve done that, you’ll need to set a price for each option by typing the value into the field next to it.

By default, the Multiple Items section has three options. To add more choices, simply click on the ‘+’ icon.

You can then customize the new option’s text, and type in a value following the same process described above.

Want to remove an option from the Multiple Items section instead?

To do this, simply click on its ‘-‘ button.

After adding some fields, you can change the order these fields appear in your form by dragging and dropping them.

Once you’ve done all that, you’ll need to add at least one payment option to your form.

In the left-hand menu, scroll to the ‘Payment Fields’ section. Here, you’ll find fields for all the different payment addons that you installed.

To add a payment option to your form, just give it a click.

After adding a payment option field, it’s a good idea to click on it. WPForms will now show all the settings that you can use to configure this field.

For example, if you click on the ‘Stripe Credit Card’ field, you’ll be able to edit the label and add a description.

We only want to show the payment field to visitors who choose to send you a payment. To do this, you need to enable conditional logic for your payment field.

If you haven’t already, then click to select the payment field in your form. Then, simply click on the ‘Smart Logic’ tab in the left-hand menu.

Once you’ve done that, go ahead and click on the ‘Enable Conditional Logic’ slider to turn it from grey (inactive) to blue (active).

Next, we need to tell WPForms to only shows the payment field if the visitor selects your ‘Yes, I want to support the website’ option.

To do this, make sure the ‘this field if’ dropdown is set to ‘Show.’

Then, open the field that shows ‘Select Field’ and choose the ‘Do you want to support the website?’ field.

Once you’ve done that, open the next dropdown and click on ‘is.’

Finally, open the dropdown that shows ‘Select Choice’ by default, and choose the ‘Yes, I want to support the website’ field.

In the image above, we’re telling WPForms to only show the payment field when a visitor confirms that they want to support the website.

Adding Payment Methods to WPForms

The next step is enabling payments for the form. To do that, click on the ‘Payments’ tab in the left-hand menu.

You’ll now see all the different payment options that you can enable for the form.

To get started, simply click on the payment option that you want to configure.

After that, just check the box next to ‘Enable….’

Depending on the payment option, there may be some extra settings you need to configure. For example, if you’re enabling PayPal then you’ll need to type in the email address where you want to get your payments.

You’ll also want to use conditional logic rules with your payment settings.

To use conditional logic, click on the ‘Enable Conditional Logic’ slider. Then, open the ‘this charge if’ dropdown and select ‘Don’t process.’

Once you’ve done that, go ahead and open the dropdown that shows ‘Select Field’ by default. You can now choose your ‘Do you want to support this website?’ or a similar field.

Then, make sure the next dropdown menu is set to ‘is.’

After you’ve done that, you’re ready to open the ‘Select Choice’ dropdown menu and click on the ‘No, thanks’ or similar field.

Now, your site will refuse to process any payments if the visitor chooses the ‘No, thanks’ option, no matter what they type into the rest of your form.

If you’re offering a choice of payment options, then simply repeat the above process by checking the ‘Enable’ box and then configuring any extra settings. You can also enable conditional logic.

In the following screenshot, you can see that Stripe has different settings compared to PayPal, so it’s always worth checking these extra settings carefully.

Once you’ve done that, it’s a good idea to enable AJAX form submissions. This allows users to submit the payment form without reloading the entire page.

To enable AJAX submissions, simply go to Settings » General.

Then, just click to expand the ‘Advanced’ section.

After that, you can go ahead and check the ‘Enable AJAX form submission’ box.

When you’re happy with how your WordPress form looks, go ahead and save your changes.

To do this, just click on the ‘Save’ button at the top of the screen.

By default, WPForms will send an email to your WordPress admin every time someone submits this form. However, you may only want to get a notification when someone chooses to send you a payment.

To change WPForms’ default email settings, click on the ‘Settings’ tab. Then, go ahead and click on ‘Notifications’ in the left-hand menu.

Now, scroll to the bottom of the screen and click on the ‘Enable Conditional Logic’ slider.

As soon as you activate the slider, WPForms will show some extra settings.

Next, make sure the ‘this notification if’ dropdown is set to ‘Send.’

After you’ve done that, open the dropdown that shows ‘Select Field’ by default and click on the ‘Do you want to support the website?’ or a similar field.

Next, make sure the dropdown is set to ‘is.’

Finally, open the dropdown that shows ‘Select Choice’ by default.

The final step is choosing the ‘Yes, I want to support the website’ or a similar field.

When you’re happy with these changes, don’t forget to click on the ‘Save’ button.

By default, WPForms will send the email to your WordPress admin email. You can send these messages to any other email address, or even multiple addresses.

To change the default settings, find the ‘Send To Email Address’ field. By default this is set to {admin_email}. This is a dynamic value that tells WordPress to send its emails to your WordPress admin.

You can replace this dynamic text with any other email address by typing the new address into the ‘Send To Email Address’ field.

If you want to email multiple people, then simply separate each address with a comma as you can see in the following screenshot.

By default, WPForms uses ‘New Entry’ and the name of your form for the email subject line.

If you want to use something else then simply type the new text into ‘Email Subject Line.’

Another option is to use dynamic text in your email subject. To do this, click on the ‘Show Smart Tags’ link and then choose a tag from the ‘Available Fields’ list.

Now when WPForms creates its emails, it will automatically replace the smart tags with values taken from the submitted form. For example, if you click on ‘Total Amount’ then WPForms will show the total payment in its email subject line.

You can also change the text that’s included in the email’s body.

Once again, you have the option to use smart tags to create a more informative email.

After creating your custom email notifications, you’ll want to make sure they’re sent to the recipient’s email inbox and not to the spam folder.

The best way to do this is by using an SMTP service provider along with WP Mail SMTP to improve email deliverability. For more details, see our guide on how to fix WordPress not sending email issue.

You may also want to show a confirmation message to your customers. For example, you might confirm you’ve received their form safely or show them a personalized ‘Thank You’ message. WPForms will show this message automatically whenever a customer submits the WordPress form.

To configure this message, click on the ‘Confirmations’ tab. Then, just open the ‘Confirmation Type’ dropdown and choose ‘Message.’

If you want to show the same text to all visitors, then you can simply type your text into the ‘Confirmation Message’ box.

Another option is to create a personalized message by adding smart tags, following the same process described above.

Instead of showing a message, you might prefer to show a particular page or redirect visitors to another URL. To do this, simply open the ‘Confirmation Type’ dropdown.

You can now choose from ‘Show Page’ or ‘Go to URL.’

After that, you can use the settings to configure the page or URL that WPForms will show after the customer submits the form.

When you’re happy with these settings, don’t forget to save your changes by clicking on the ‘Save’ button.

After all that, you’re ready to add this form to your website.

To do this, simply open up the page or post where you want to show the form. Then click on the plus ‘+’ icon.

In the popup that appears, type ‘WPForms’ to find the right block. As soon as you click on the WPForms block, it will add the block to your page.

In your new block, go ahead and click to open the dropdown menu.

You will now see a list of all the forms you’ve created using WPForms. Simply click to select the WordPress form with a payment option.

WPForms will now show a preview of how your form will look directly in the WordPress editor.

You can also preview the entire page by clicking on the ‘Preview’ button in the toolbar.

When you’re happy with how your form looks, you can either publish or update this page as normal. Now if you visit this page or post, you’ll see the optional payment form live on your WordPress website.

We hope this article helped you learn how to create WordPress forms with a payment option. You may also want to check out our guide on how to create and sell online courses with WordPress and our comparison of the best live chat software for small businesses.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Create a WordPress Form with Payment Options (Easy Way) first appeared on WPBeginner.

13 Best WordPress Footer Design Examples (+ Best Practices)

Are you looking for the best footer design examples to help you get inspired?

The footer is the area at the bottom of your website, and website owners often overlook it. By checking out great website footers, you can get design inspiration and improve your footer.

In this article, we’ll show you some of the best footer design examples and offer best practices and tips to help you take action.

Why Is a Good WordPress Footer Design Important?

The footer is the area of your website that appears at the very bottom of the page. It will normally be on every page of your WordPress website.

Here’s an example of our footer on WPBeginner that millions of readers see every month.

We include links to our free tools and product sites, as well as ways for users to learn about us, find jobs with us, follow us on social media, and more.

Since it’s located at the bottom of the website, most beginners forget to optimize this area.

However, your website footer is an important area of your website. It lets you show important details and final takeaways in one place.

By customizing your footer, you can improve the overall user experience of your website and even optimize your site for WordPress SEO.

Plus, visitors who scroll to the bottom of the page are very engaged, so you can capture their attention with a call to action, email subscribe box, or send them to the most important pages on your website.

That being said, let’s show you some of the best footer design examples and best practices to optimize your WordPress footer.

Best WordPress Footer Design Examples

We’ve rounded up some of the top footer design examples to help you get design inspiration for your own footer area.

1. WPForms

WPForms has a footer with all kinds of useful links. You’ll find links that go to the most helpful company pages, the top features of the plugin, and some useful WordPress links.

This ensures that when the reader gets to the bottom of the page and still has questions, they’ll find the exact resources they need. There’s also a floating alert bar at the bottom of the page with a call to action.

2. OptinMonster

OptinMonster has a footer that offers readers links to important company pages, top features, helpful product links, and much more.

It also has simple social media icons, trust icons, and a company logo for branding purposes.

3. Neil Patel

Neil Patel has a compact and straightforward footer that offers readers quick navigation links. The footer menu is the same as the navigation menu at the top of the site.

Plus, readers have the option to follow Neil Patel on social media as well.

4. Michael Hyatt

Michael Hyatt has another simple and compact footer. It highlights the copyright date, easy social sharing buttons, and links to pages like terms of service and privacy policy.

Directly above the footer, you’ll see a call to action to download a free guide, which can convert a lot of visitors that make it to the bottom of the page.

5. ReddBar

ReddBar is a WooCommerce store with a footer that encourages email sign-ups. Directly above the footer links, there’s a massive sign-up box for readers.

Some of the helpful links include a link to their FAQ page, contact page, wholesale pricing page, and more.

6. Reader’s Digest

The Reader’s Digest footer contains a lot of information for visitors. You’ll find links to their category pages, other company brands, social media sharing buttons, and more.

Plus, there’s an eye-catching email sign-up box to encourage visitors to join their email list.

7. IsItWP

The IsItWP footer has a quick section on what the website is about and links to other sites and company pages.

It also has a unique site links drop-down menu that lets readers click to find the exact type of content they’re looking for.

8. MonsterInsights

MonsterInsights has a simple footer that focuses on helping readers find the information they need. There are links to their premium features, company resources, and other brand links.

Plus, there’s a call to action to lead visitors to the pricing page. There are also social icons.

9. Printing New York

Printing New York is an online store that ships worldwide. The footer highlights their address, services, and popular products.

They use the structure of their links to help boost their local SEO and search engine rankings.

10. Nalgene

Nalgene has a clean and well-organized footer section. Directly above the footer, there’s a simple email sign-up box.

After that, there are well-organized links to help visitors find the exact products they’re looking for, along with company-related links.

11. ProBlogger

The ProBlogger footer has links to their most popular posts, top resources, and new jobs posted on their job board.

There’s also a big email sign-up form directly above the footer and a small footer navigation menu with the same menu options as the header navigation.

12. TrustPulse

TrustPulse is the best social proof notifications plugin on the market. Instead of including multiple navigation menus or page links, they feature an email newsletter sign-up box.

Although it’s different from most other brands, a minimalist footer like this can convert well since there are fewer distractions or actions the visitor can take.

13. The Next Web

The Next Web has a footer that stands out from the rest of the website. It has social media sharing buttons, links to important pages, and more.

You’ll see a social proof section directly above the footer where they feature logos from popular brands and websites they’ve been mentioned or featured.

WordPress Footer Design – Tips and Best Practices

There are a lot of ways you can improve your user experience and create a better footer for your WordPress blog.

Let’s take a quick look at some of the best practices to keep in mind as you edit your website footer.

Include Your Business Contact Information

Having contact information listed on your site is essential. You should have a separate contact form page on your website, so your visitors can get in touch.

However, the footer is also an excellent place to include your contact information, especially if you have local customers who will be looking for your physical address.

For local businesses, the more ways you can feature your contact information, address, and even business hours, the better.

Add Links to Important Website Pages

It’s important to have clear navigation across your entire website. That’s why it’s common for websites to include links in their footers.

You can add links for your most important product pages, top blog posts, about pages, and more.

Think about the most valuable pages on your website and what your visitors will find the most useful.

Adding and optimizing your links can also give you an SEO benefit and boost your search engine rankings.

Add Social Proof to Improve Conversions

One thing you may have seen certain websites do in their footer is to add social proof. This can help to earn your customer’s trust and position you as an expert in your space.

It can be as simple as a customer testimonial or a collection of logos of popular websites you’ve been featured on.

Here at WPBeginner, we highlight logos of popular websites where we’ve been featured directly above the website footer.

Add a Call to Action

When your visitors get to the bottom of your website, you’ll want to tell them the exact action they should take and how they should do it.

For some websites, this will be a call to action to sign up for their email newsletter. For others, it will be links to explore popular product features or even a call to action button.

Your footer is the last chance to get your visitors’ attention and encourage them to become subscribers and customers or simply spend more time on your website.

For more optimization tips, see our checklist of ten things to add to your website footer.

We hope this article helped you find some of the best footer examples to help you optimize your website footer. You may also want to see our guide on how to choose the best blogging platform and our picks on the best virtual business phone number apps for small businesses.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post 13 Best WordPress Footer Design Examples (+ Best Practices) first appeared on WPBeginner.